Partnership with Spotzi empowers brands to activate stronger global media strategies powered by data Since the launch of Vistar Media’s global demand-side platform (DSP), its global out-of-home (OOH) campaign planning has seen significant momentum, with an average 36% month-over-month increase* in cross-border activity. As the leading global provider of technology […]
Author: John Weller
Arte Moreno is Still Purchasing Clear Channel Shares
Arturo (Arte) R. Moreno filed an updated Schedule 13 last week with the Securities and Exchange Commission confirming that he had recently purchased 6,031,482 shares of Common Stock of Clear Channel Outdoor Holdings, Inc. in open market transactions for an aggregate purchase price of $5,914,552.60, including brokerage commissions. Funding of the purchases […]
Big Outdoor Unveils SunCienega, Expanding Its Sunset Strip Presence
May 19th , 2025 BIG OUTDOOR, a premier Out-of-Home media company known for iconic, high-impact locations, announces the launch of SunCienega (LA.D500) — a bold new digital display located at the intersection of Sunset Boulevard and La Cienega. This double-sided, full-motion spectacular faces both eastbound and westbound traffic on the Sunset Strip, offering […]
Company of the Day – Bench Ad
Company: Bench Ad Markets: California Headquarters: 3116 Deering Avenue, Canoga Park, CA 91304 Phone: 800-234-5460 Bench Ads, with over 50 years if experience, operates a bus bench transit advertising plant with 18,000 benches in Los Angeles, Sacramento and San Diego. To receive a free morning newsletter with each day’s Billboard […]
Billboard Insider Classifieds May 17, 2025
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
BIG OUTDOOR Launches “Top Shelf Network” in Santa Monica’s Newly Approved Outdoor Entertainment Zone
LOS ANGELES, CA — BIG OUTDOOR is proud to announce the launch of the Top Shelf Network, a curated collection of digital advertising kiosks designed specifically for alcohol brands looking to make a statement in one of Los Angeles’ most desirable, but hard-to-reach neighborhoods. This launch comes on the heels […]
The Street-Level Advantage: Why OOH Is Built for Hyperlocal Success
By: David Burrick, Chief Strategy Officer at Intersection The strength of the out-of-home (OOH) advertising market lies with Local advertisers. Consider Outfront Media, one of the industry’s largest players. Outfront’s quarterly filings show about 60% revenue last year came from its sales team that sells to Local advertisers, which grew […]
Lamar Advertising and Dolly Parton’s Imagination Library Enter Yearlong Pro Bono DOOH Partnership
Lamar will utilize its digital billboard network throughout the year to drive awareness of the Imagination Library’s mission to inspire a love of reading in greater numbers of children in the U.S. and around the world BATON ROUGE, La., May 14, 2025 /PRNewswire-PRWeb/ — Lamar Advertising, one of the largest […]
Company of the Day – Ballyhoo Media
Company: Ballyhoo Media Address: 101 NE 79th St. Miami, FL 33138 Markets: Ft. Lauderdale, Tampa, Seattle, Miami Email: info@ballyhooboats.com Ballyhoo Media describes itself as a water-based multi-media company changing the landscape of outdoor advertising. The founders of Ballyhoo are brothers Adam and Nate Shapiro along with Tyler Zlatin. Insider had […]
Max Drachman’s Post-Conference M&A Update – 2025
Drachman M&A Co. and their CEO, Max Drachman always have a good sense of the deal market for the billboard industry. Insider thought this would be good timing to get his update on the market for the rest of 2025. Max, any takeaways from the IBO and OAAA conferences? The […]