Author: John Weller

Hey, Look Where You’re Going!

  By Nick Coston Beginning this Sunday, a few thousand advertising and marketing execs, influencers, founders, salespeople and some just looking for new work will camp out either in or out of this year’s POSSIBLE Conference in the sun and fun capital of the world, Miami Beach. The lobby bar […]

Company of the Day – Metro Outdoor Advertising

Company: Metro Outdoor Advertising Headquarters: P.O. Box 160295 Austin, TX 78716 Markets: Austin/Central Texas Phone: (512) 633-2086 Email: info@metrooutdooradv.com Metro Outdoor is a full service outdoor advertising company with more than twenty years of experience in the Austin/Central Texas area. They have permanent Bulletin coverage in Travis, Williamson, Hays and […]

Brace Yourself for the 2026 Indie Impact Awards Winners

The creativity coming from independent billboard operators is so explosive, the 2026 Indie Impact Awards was a hard-hat-required zone. Now in its second year, the show handed out six awards on April 16 at the IBO Spring Conference in New Orleans, recognizing OOH media companies constructing the most creative campaigns […]

Indie Impact Award to Link Media

  Link Media Outdoor was named the winner of the Words That Work Award at the Indie Impact Awards, announced during the IBO conference held last week in New Orleans, recognizing creative work that delivers strong results. The award honors Link’s Hatco billboard campaign in Sturgeon Bay, Wisconsin demonstrating how […]

Company of the Day – Millenium Outdoor

Company:  Millennium Outdoor Advertising Markets: Texas Headquarters: Winfield, TX 75493 Phone: 903- 524-3313 Email: khwalton@millenniumads.net Millennium Outdoor Advertising operates an outdoor plant with 28 static faces in the following Texas communities: Caddo Mills Greenville Cumby Sulphur Springs Mt Vernon Winfield Millers Cove Mt Pleasant Gladewater The company was started in 1998. Karen […]

Maximizing ROI with Visual Reporting

Out-of-home media has always been visual, but the way it’s sold has evolved. What was once driven by location data and basic proof-of-performance photos has shifted toward visual storytelling. Today, better visuals don’t just document a billboard, they help sell it. For many advertisers, photography is their first impression of […]

Billboard Insider Classifieds April 18, 2026

“We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of the ad and my column this year.”  Greg Callaham, Greg Callaham Graphic Design “The classified ad is working on Billboard Insider.”  Karla Steele, K Steele Solutions […]

Rothfelder and Falick on Billboard Law

At this weeks IBO Conference, Richard Rothfelder, Chris Rothfelder and Mike Falick had an engaging discussion about aspects of billboard law focused around their new book.  Here is an excerpt from that discussion as they consider some of the key legal issues facing the OOH industry. Vested Rights and Local […]

Company of the Day – Mashburn Outdoor

Company: Mashburn Outdoor Headquarters: 2555 Marietta Highway, Ste. 102, Canton, GA 30114 Markets: Atlanta, GA & Huntsville, AL Phone: (877) 413-3683 Email: info@mashburnoutdoor.com Led by Richard Mashburn, Mashburn Outdoor has owned and operated over 1,100 traditional and digital billboard faces throughout the Southeast since they were founded in 2009.  Mashburn […]

The Art of Cold Calling for Billboard Sales

By John Mulholland 3, DOT Outdoor, Partner I have been making cold call sales for outdoor advertising for over 30 years.   I thought I would share some tips with you.   The hardest part is overcoming the fear of making the call in the first place.  So look for a reason. […]