Author: John Weller

Grace Outdoor and Memphis Tangle over Digital Billboard

This article was meant to be a discussion of the Watchfire/Blip Advertising Plan with our friends Hal and Diana Stevenson of Grace Outdoor.  As you will see from our interview, it starts out that way, but changes quickly after a run in with the City of Memphis on the install […]

Is The Next Warren Buffett in Out of Home?

Insider knows most of our readers have been tracking Link Media and have watched the company grow to  over 500 billboards in Alabama, Florida, Georgia and Wisconsin. You may not know the Co-Chairman of the parent company Boston Omaha Corp.  Alex Rozek and Adam Peterson partnered together to create Boston Omaha […]

Company of the Day – United Advertising Corporation

Company: United Advertising Corporation Headquarters: 495 West Llif Ave., Denver CO 80223 Markets: Denver CO; Los Angeles and SanFrancisco CA; New York NY and Eastern New Jersey Phone: 303.282.12000 Email: info@uacworldwide.com Founded in 1997, United Advertising Corporation is a full-service outdoor advertising company with offices in Denver, Monmouth County, NJ, New York City and Los […]

America’s Billboard…Is OOH’s workhorse being put out to pasture?

  By Jim Campbell, Executive Vice President, Circle Graphics The answer to this question is hardly – traditional billboards remain as coveted today as the real estate they sit on. Just ask Outfront and Lamar who restructured their legal entities to tap into and extract additional value from their billboards […]

Company of the Day – Toby Outdoor

Company: Toby Outdoor Markets: North Carolina, Virginia Headquarters: P.O. Box 11397, Charlotte, NC  28220 Phone: 704-504-5330 Toby Outdoor was founded in 1984 by Jim Troy. Jim’s career in the outdoor business began as an apprentice in operations and sign maintenance in 1971. This apprenticeship lasted 7 years, thru high school […]

Outdoor Advertising Drives Holiday Shoppers to Retail

A Clear Channel Outdoor Blog While commuters sit in traffic, brainstorming a gift that will wow family and not be stashed to the side “return pile,” out-of-home ads deliver. They deliver ideas, they deliver entertainment and they drive to retail. Deloitte said it expects retailers to see holiday sales growth […]

Hometown Billboards Target Messages to Members of Congress

By Ken Klein OAAA Executive Vice President, Government Affairs Mail and phone calls are constant in congressional offices. When constituents want to punctuate their messages, they post billboards “back home.” The wireless industry is thanking allies in Congress for progress toward the fifth generation wireless (5G). In December, its trade association […]

Growth Trend For OOH To Continue Through 2018

An OAAA Sales Tip The growth trend of OOH, which now stretches across 30 consecutive quarters, is projected by MAGNA to continue at least through 2018. Their December 2017 report projects a healthy 2017 finish of +1.6 percent for OOH, followed by an even stronger 2018 at + 2.5 percent. […]

Company of the Day – Timmons Outdoor

Company: Timmons Outdoor Headquarters: 76 West Avenue, Ocean View, DE 19970 Phone: 302.236.7349 Market: Delaware, Tennessee About: Timmons Outdoor is a locally owned and operated billboard company based in Ocean View, DE and Nashville, TN. In Delaware they provide coverage in Sussex County Delaware.  In Tennessee the focus is on advertising […]

How OSHA’s Climber Safety Rule Applies to Outdoor

Insider wanted to provide some feedback from a recent OAAA Webinar on the coming new OSHA Climber Safety Rules.  The focus was on a series of questions posed by the OAAA to the Department of Labor and the response received  in July of this year. The Webinar had a very […]