Author: John Weller

Company of the Day – American Outdoor Advertising

Company:  American Outdoor Advertising Headquarters:  2201 E Camelback Road, Suite 620 Phoenix, AZ 85016 Markets: San Diego CA, Las Vegas NV and Phoenix Phone: 602.687.9220 Email:   sales@americanoutdoor.net American Outdoor Advertising is an outdoor advertising company serving the San Diego, Oakland, Las Vegas, and Northern Arizona markets. American offers high profile digitals on high […]

iHeart Update Heading to the Weekend

Since details are moving very quickly on Clear Channel Outdoor’s parent company iHeartMedia, Inc., Insider wanted to provide a couple of updates of interest before the weekend. In two separate 8-K Filings, iHeart Media shared:  The Board of Directors has elected not to make interest payments due on March 1, 2018 […]

Liberty Media in the iHeart Mix?

Liberty Media,  who has a broad range of media and entertainment interests that include SiriusXM and the Atlanta Braves, have entered the iHeart Media sweepstakes as a potential investor.  Liberty has offered a term sheet to certain key lenders and note holders of iHeart to buy a 40 percent stake […]

Company of the Day – AdVision Outdoor

Company: AdVision Outdoor Headquarters: 1120 N. Anita Avenue, Tucson, AZ 85705 Market: Tucson, AZ Phone:  520-292-6200   AdVision has an inventory of over 1,500 backlit outdoor advertising displays and AdBenches in the Tucson metro area, including Marana, South Tucson, the Catalina Foothills and NW side in Pima County.  AdVision is a member of the […]

Standard Outdoor Acquires Vista Outdoor

Insider learned that Standard Outdoor and its parent company, Standard Diversified Opportunities Inc., has announced another asset acquisition, Vista Outdoor Corporation based in St. Mary’s GA. The purchase includes 86 billboard structures located in Florida and Georgia and represents Standard Outdoor’s entry into Florida and Georgia, an expansion from its […]

Thought Leaders Discuss OOH and the Smart City

An OAAA Special Report By Nancy Fletcher, OAAA President and CEO In early February OAAA brought together OOH industry leaders, technology professionals, city officials, and think tank reps to attend “Cities Going Digital: Understanding Smart Cities” at the Woodrow Wilson Center in Washington DC. The program and discussion centered around […]

Company of the Day – Ad Source Outdoor

Company:  Ad Source Outdoor Headquarters:  131 State St. Lake Charles, LA 70605 Markets: Southwest Louisiana Phone: 337.477.4470 Email:   dgaspard@adsourceoutdoor.com AdSource Outdoor Advertising Company is a provider of billboards in Southwest Louisiana. With over 50 years of experience they strive to allow advertisers to deliver their message with maximum impact. AdSource was founded in […]

Wade Rifkin on Programmatic OOH

Billboard Insider was founded on the idea that we learn from each other.  To that end, we we are starting an interview series where senior out of home execs talk about issues impacting the out of home business.  Today Clear Channel Outdoor’s Wade Rifkin talks about programmatic out of home.  […]

Lamar And The Giant 3D Corn Stalk

Columbus, OH – February 22, 2018 – The Columbus office of Lamar Advertising Company (Nasdaq: LAMR), in partnership with the Ohio Farm Bureau, has succeeded in converting a roadside billboard into a giant 3D corn stalk to raise awareness of the grassroots organization, whose mission is to advance agriculture and […]

Out of Home Media in the Data Revolution

With permission from Extension Media. By Mark Boidman, Susan Wang, and Brandon Yoshimura, PJ SOLOMON The Out of Home media and advertising (“OOH”) industry is undergoing a digital and data-driven transformation. OOH reaches consumers who are “on the go” or in transit and encompasses a variety of formats including billboards, posters, […]