The industry is saying that the transaction closed this week between Trailhead Media and Horton Outdoor was one of the largest Out of Home transaction of 2021. Insider reached out to the key players, Robert MacMillan, CEO of Trailhead Media, and Josh McWhorter, CEO of McWhorter Capital Partners, to get […]
November 1, 2021 CARTERSVILLE, Ga. – Two Outdoor Advertising companies have completed 2021’s largest sale of Outdoor Advertising Assets in the South. Georgia-based Horton Outdoor announced today the sale of its Outdoor Advertising Assets to Trailhead Media, an out-of-home advertising company based in Mississippi and backed by private equity firm […]
Company: Carter Outdoor Advertising Markets: Arkansas Headquarters: I- 30 Access Road, Bryant, Arkansas 72022, United States Phone: 501-847-3444 Email: pbradford22@gmail.com Carter Outdoor Advertising operates a billboard plant with over 400 faces in Central Arkansas and surrounding areas. Mark Carter is the firm’s owner. The company’s billboards vary from 10 by 20 to 14 […]
RESTON, Va., Oct. 28, 2021 /PRNewswire/ — Comscore (Nasdaq: SCOR), a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and the entire Movies ecosystem, today announced an agreement with Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH). Under the agreement, […]
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
By: Karin Baatsch-Deboulet, EVP Operations US, Kinetic Worldwide & Mark Costa, Chief Digital Officer, JCDecaux North America What were the key takeaways for brands and marketers from the OAAA OOH MMM and Attribution research findings? These 2 findings from Sequent Partner’s interviews that were presented in the webinar stood […]
By Anna Bager, OAAA President and CEO Developments in the area of privacy law are coming fast and furious, and you can count on OAAA to keep you informed. Here are five key developments regarding data and privacy: 1. Enforcement has started in California The office of California’s Attorney General […]
NEW YORK–(BUSINESS WIRE)–Meet The People, the next-generation global advertising and consulting group formed by experienced advertising and technology executives Tim Ringel, Thomas Armbruster and Natalie Alberta Dusey, and Adomni, the leading programmatic digital out-of-home advertising planning and buying platform, announced their partnership on-stage at the Digiday Media Buying Summit during Advertising […]
Company: Carroll Advertising Company Market: Massachusetts, New Hampshire, Rhode Island. Headquarters: 415 Neponset Avenue, Dorchester, MA 02122 Email: john@carrolladvertising.com Phone: 617-282-2100 Carroll Advertising Company, Inc., was started in 1996 by John Carroll with three billboard faces. The company has grown to include a division of digital advertising and poster displays […]
Vinyl Works has recently hired Tara Kuminski as their Vice President of Large Format. Tara has 17 years of experience across the Out of Home space, spanning large and small format, in-store, experiential activations and installation platforms. Insider reached out to Ricardo Marquez, the founder of Vinyl Works for more […]
