Pioneer Outdoor announced yesterday that they divested their assets, including 140 out-of-home advertising displays, to Lamar Advertising. The transaction, which included 38 digital bulletin panels and more than 100 static panels stretching from Springfield north to Kansas City and east to St. Louis. Terms of the deal were not disclosed.

The deal is the second between the Lipscomb family of Pioneer and Lamar, with the first sale 24 years ago. Pioneer is led by Managing Member Larry Lipscomb, with President Stuart Lipscomb taking the lead on the negotiations.  For Lamar, the transaction was led by Ross Reilly, Lamar’s vice president of mergers and acquisitions.

“It has been gratifying to work alongside my dad as we built Pioneer into a regional leader in the out-of-home industry,” Stuart Lipscomb said. “We have had terrific customers, great partners, and an amazing team that have made our growth possible. We know our clients will be in good hands with Lamar, and we look forward to working with them to ensure a smooth transition.”

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