Billboard Insider confirmed, through multiple sources that Viking Global the owner of Trailhead Media and CEO Robert MacMillan have agreed that MacMillan will step down from his role as CEO of the rapidly growing Out of Home company. The separation from his CEO role was effective February 22nd and employees were noticed of the change on February 23rd.
Trailhead Media was founded in 2020 and has grown rapidly through their acquisitions of all or portions of assets from the following companies:
- Horton Outdoor – 324 faces, 47 of them digital in Georgia, Alabama & Florida
- Gran Media – Alabama structures
- Wingate Media – Structures in Tennessee
- Insite MediaCom – 1,271 faces in South Carolina and Georgia
- Dusty’s Outdoor Media – 200 faces in Tennessee, Kentucky and Indiana. Dusty’s kept 413 faces in Missouri and Illinois.
- BPS – Georgia and South Carolina Assets
- Spartan – one digital and some static boards in Spartanburg South Carolina
- Cox Media – digital and static assets in Easley South Carolina
- Railroad – 250 digital and static faces in Georgia
- Wingate – certain Tennessee assets excluding Nashville
- Leslie Outdoor – digital and static boards in Georgia
- Busby Outdoor – digital and static boards in Mississippi and Louisiana
Private equity firm Viking Global owns Trailhead.
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