Author: billboardinsider

Company of the Day: RSA Media

Company:  RSA Media Market:  Massachusetts Headquarters:  1 Huntington Avenue, Suite 1104, Boston, Massachusetts  02116 Phone:  617-227-4858 RSA Media owns a billboard plant with 30 faces (16 static and 14 digital) in Massachusetts.  The company is a member of the OAAA and Geopath.  James Lack founded RSA in 1987 an is currently […]

OOH Founders Journey – Permitting

Billboard Insider is running a series in which Arthur Outdoor’s James Douglas talks about starting, running and selling an out of home company.  Last week James talked about getting started.  Today he talks about permitting. Permitting Permitting is pretty straightforward – as long as you are familiar with and play by the rules. There […]

Intersection Deploys Digital Network in 3 New San Francisco Subway Stations

San Francisco, Calif. – November 17, 2021 – The San Francisco Municipal Transportation Agency (SFMTA) recently announced that it has expanded its transit system with the opening of the Central Subway line. This expansion will improve access to San Francisco’s densest neighborhoods and includes three new stations throughout key San […]

Adams Wins FBI Director’s Community Leader Award

FBI Charlotte chose Adams Outdoor Advertising as the 2021 Director’s Community Leadership Award (DCLA) recipient for North Carolina. Adams Outdoor Advertising has been an invaluable partner to the FBI Charlotte Field Office since 2011. In the ten years since our partnership began, the advertising company has always said “yes” to […]

SignValue’s Link Media Outdoor at a Glance – Q3 2022

SignValue has prepared an infographic summarizing the 3Q 2022 performance of Link Media Outdoor, the roadside billboard company which is wholly owned by Boston Omaha Corporation.     If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400.   [wpforms id=”9787″] Paid Advertisement

Rothfelder on Sandy Hook Families vs Alex Jones

Just when I thought the often heated debate and endless negative commercials for the midterm elections were finally over, my buddy practically ruined my recent golf game by asking during our round how the Alex Jones defamation verdicts over $1 Billion can be reconciled with the dismissal of Trump’s lawsuit […]

Out of Home National Brand Spending Up 30% in October 2022

Some good news and bad news in the national brand ad spend figures compiled by Standard Media Index.  Bad news first.  National brand spending on all formed of media has fallen for five consecutive months and declined by 3% in October 2022 The good news is that national brand ad […]

SignValue’s Clear Channel Outdoor at a Glance – Q3 2022

SignValue has prepared an infographic summarizing Clear Channel Outdoor’s 3Q 2022 performance.   If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400.   [wpforms id=”9787″] Paid Advertisement

OAAA/Geopath Local Case Study Awards Open

Showcase Your Success with Peers   Advertisers are always interested in learning about marketing success, especially within their own product category. Every OOH account executive knows the OOH medium works, and they also know the power of an advertiser testimonial that offers quantifiable proof of the value of OOH in […]

Duane Fredrickson on the Benefits of Smartlink

Outdoorlink has a terrific product which allows you to remotely monitor and control your billboard lights and digital billboards.  Billboard Insider talked with Duane Fredrickson, General Manager of Circle City Outdoor’s 65 face billboard plant about how he uses the Smartlink service to manage the lights. What is Smartlink? Smartlink […]