Author: billboardinsider

Fotofetch Shot of the Week

FotoFetch is the perfect solution for busy professionals and entrepreneurs who don’t have the time or resources to travel to get the shots they need. We specialize in on-location photography, so no matter where you throw that dart, rest assured that we’ll be able to be there to capture it. […]

Company of the Day: Shipp Outdoor

Company: Shipp Outdoor, LLC Headquarters: 2801 Richmond Road #43 Texarkana, TX 75503 Markets: Louisiana, Texas, Arkansas and Oklahoma Phone: 866-99-SHIPP Shipp Outdoor, LLC acquired assets of Whatley Sign Co. of Texarkana, AR in August of 2012. Chad Shipp, President, has been in marketing and media since he graduated high school in 1993 and felt […]

OOH Founders Journey: Sales is a Problem, a Solution and Ears

Billboard Insider is running a series in which Arthur Outdoor’s James Douglas talks about starting, running, and selling an out-of-home company.  In his last column, James talked  about building signs.  Today he talks about selling out of home. To succeed in sales you need to be able to handle rejection. I have […]

Magna Projects 7% US Out of Home Growth in 2023

Magna’s Winter 2022 Ad Forecast projects the US out of home industry revenues to grow 6.7% in 2023 in excess for 5.8%/year revenue growth for the US ad market.  The December 2022 Magna forecast trims growth by 1% from a previous Magna forecast due to economic concerns. Other forms of […]

A Right of First Refusal Holds Up in Court

Many out of home leases have a clause allowing the out of home company the right of first refusal to purchase property if it is listed for sale.  Will a right of first refusal hold up in court?  Yes, according to Adams Outdoor versus Todd Tarr and Shirley Buchner.  Here […]

Branded Cities Launches $9 Million Spectacular at 3 Times Square

New York, NY– December 13, 2022 – Branded Cities, North America’s premier and iconic Out-of-Home media company, today announced the launch of their new $9 million dollar digital spectacular located at 3 Times Square. Previously known as the Thomson Reuters digital display, the former 6-screen spectacular has been renamed as […]

Mexico Tourism Executes LA Bus Wraps

Mexico Tourism has initiated an out-of-home (OOH) media campaign that is 100-percent transit-focused to encourage Los Angeles-area residents and commuters to vacation in beautiful Baja California. Partnering with OUTFRONT Media, one of the largest out-of-home media (OOH) companies in the U.S., the OOH campaign utilizes 8 fully-wrapped large format buses […]

Company of the Day: Seiz Outdoor

Company: Seiz Signs Markets: Arkansas Address: 1231 Central Avenue, Hot Springs Arkansas Email: robertb@seizsigns.com Phone:  501-623-3181 Seiz Signs operates a on premise sign company together with a 225 face billboard plant in Hot springs and Garland County, Arkansas.  David Hamilton is the company’s President.  He is a fourth generation family […]

Daktronics Posts $12 Million Loss in 2Q FY 2023

Here are the results from Daktronics earnings release and earnings call for the second quarter of fiscal year 2023 (3 months ended October 29, 2022). Revenue increased by 14% to $187 million for the second quarter of fiscal 2023. The company had a net loss of $12 million for the […]

Ken Altena on Sustainable Out of Home Debt.

Ken Altena has 35 years experience as a lender to out of home companies.  He is a partner in Billboard Loans, LLC.  As a lender, I am often asked, “How much can I borrow?”  The answer is, “it depends.”  It depends on your borrowing costs and it depends on how […]