The 58th FEPE International Congress to be held in Stockholm from June 7-9 will be the most global in the event’s long history, featuring top speakers from all around the world. The Congress – with the theme “A Time of Revolution – Earning the Right to Win” – includes a […]
Company: City Outdoor Markets: New York, Florida, Massachusetts, Illinois, California. Headquarters: 1333 Broadway, Suite 506, New York, NY 10018 Pbone: 212-736-9400 City outdoor operates billboards in New York, Miami, Boston, Chicago, Los Angeles and San Francisco. In addition to billboards the company has manages a plant of 100 street bulletins […]
This week’s Billboard design tips come from Penneco Outdoor’s blog. They’ve written a brilliant article on choosing the best color for your billboard. Insider thanks Penneco for permission to publish. Want to design an outdoor ad that really stands out? Using the right colors for your billboard can make a […]
Insider has written before about the dangers of using a middleman who marks up billboard properties without you knowing it. Same thing applies to doing business with a middleman who stands between you and a billboard’s landlord. Take the case of Stevenson v Clausel: In 1964, Liberty Sign Company agreed […]
Company: Choice Media Markets: Texas Headquarters: 11805 I-27, Amarillo, TX 79119 Phone: 806-352-6585 Email: Info@ChoiceMediaTX.com Choice media operates a billboard plant in Texas. Brad and Kristie Tooley formed the company in 1992 by buying a half dozen empty billboard faces with proceeds from the sale of a rental house. […]
Bloomberg and the Wall Street Journal report that an Uber temporarily suspended its autonomous car program after an Uber autonomous car in Tempe got in an accident Friday. The autonomous car appears to have not been at fault and Uber has resumed operations. Insider’s take: Autonomous cars will grow in […]
Individual proprietorships account for 167 (6%) of the 2,706 out of home advertising firms in the 2012 US Census as you can see from the following table: 2012 US Census US Out of Home Advertising Firm Legal Structures Insider strongly urges you to switch to an S-Corp or LLC if […]
SAN JOSE, CA – MARCH 28, 2017 – AdSemble, the largest online marketplace for digital out of home (DOOH) advertising, today announced its new offering Open Display, a first of its kind self-serve platform that helps small businesses harness the power, reach, and scale of high definition digital billboards nationwide. […]
Insider ran across an interesting article in Property Casualty 360 showing that the cause of vehicle damage varies greatly by region in the US. This is worth going over with your out of home vehicle fleet drivers in your next safety meeting. The takeaways: Drivers everywhere need to be alert for […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
