Insider is reading Open3, a book on out of home advertising design which was given to Lookout2017 attendees. The book highlights outstanding out of home campaigns around the world and interviews out of home creative offices at agencies. Zak Mroueh, Chief Creative Officer and Founder of Aulu Alpha Kilo […]
Company: Gordon Outdoor Advertising Markets: Kansas and Oklahoma Headquarters: Broken Arrow, Oklahoma. Phone: 918-636-6474 Gordon Outdoor Advertising operates billboards in Oklahoma and Kansas. Jeff Gordon is the company’s owner. Brian Firth is the company’s in-house graphics artist and production manager. The company operates multiple static, trivision, and LED signs in […]
Digital billboard manufacturer Daktronics earned a profit of $0.9 million on revenue of $144 million in the fourth quarter of fiscal 2017 (3 months ended April 29, 2017) versus a net loss of $2.9 million on revenue of $138 million during the fourth quarter of fiscal 2016 Here are highlights […]
Masheable and Digital Signage Today have written about a porn video which showed for three minutes at rush hour on a digital kiosk touchscreen in Washington DC’s Union Station on Monday May 15. The kiosk’s software was not secure or password protected. The hacker used the kiosk’s touch screen to access and display a […]
Autonomous cars are coming but they won’t happen soon. Here’s a summary of a talk by Chan Lieu of Venable, LLC at the Lookout2017 convention The case for autonomous cars rests on safety. 94% of crashes are due to driver error. 40,000 lives are lost a year. Car manufacturers are […]
Company of the Day: George Lay Signs Market: Kansas Headquarters: 1016 N. Waco, Wichita, KS 67203-3999 Phone: 800-888-0433 George Lay Signs is a family-owned Wichita based signs company and billboard business. The company was started in 1955 when George Lay quit his job designing neon signs for Wichita’s leading sign tompany […]
By Mike Norton, EVP Norton Advertising When National Geographic photographer Joel Sartore visits Cincinnati on Wednesday (May 31), he will provoke us. Joel will ask us to help protect animals facing extinction. His sobering thesis is that animal extinction hurts humans (and conversely, preventing animal extinction benefits mankind). Joel’s award-winning […]
Lehigh Valley Live reports that Palmer Township, Pennsylvania is revising digital billboard regulations. The revision follows a November 2015 legal decision to scrap the towns digital billboard ordinance after neighbors complained about billboard lights. The new ordinance will keep digital signs away from residential areas and require that digital billboards […]
Company: General Outdoor Market: California. Headquarters: 532 S. Hope Ave., Ontario, CA 91761 Phone: 909-983-4414 General Outdoor is a family-owned company which was founded in 1954. General Outdoor operates a network of 10 digital bulletins in San Bernadino and Reverside counties in California. Several of the signs are monument signs which […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
