Author: billboardinsider

What’s your out of home succession plan?

Insider has been lending to media companies for almost 30 years.  On two occasions business owners died suddenly.  One was hit by a train.  Another had a heart attack and died while watching TV with his family.  What happens to your our of home business if you die?  Here are […]

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Capitol Outdoor Advertising

Company:  Capitol Outdoor Markets: California, Florida, Maryland, New Jersey, New York, Pennsylvania. Headquarters:  3286 M Street, NW, 3rd Floor, Washington DC  20007 Phone:  888-550-8573 Email:  info@capitoloutdoor.com Capitol Outdoor is an advertising company based on Washington DC.   The company was founded in 1990 by John Polis and Christopher Tavlarides.  The […]

Warner Bros Inducted into OBIE Hall of Fame

  The Outdoor Advertising Association of America (OAAA) will present the 2017 OBIE Hall of Fame Award to Warner Bros. Pictures. Established in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy through the consistent use of the out of home (OOH) […]

Carat President William Swayne to keynote FEPE.

Carat global president William Swayne will deliver the Keynote Address at this year’s FEPE International Congress in Stockholm on the Congress theme: A Time of Revolution – Earning the Right to Win. Out of home has proved to be the most successful global advertising medium in the digital era  – […]

Kym Frank on St Pats Day

Insider couldn’t resist running this St Pats day post by Geopath President Kym Frank.  Love the simple, stylish, clever Guinness billboard  Less is more.  Enjoy the weekend. Having an office in Times Square makes our team’s commute to our office an obstacle course on a normal day.  But March 17th […]

Vendor Profile: AdSemble

 This is the first in a series of profiles of the companies who are trying to automate the out of home sales process. Insider counts at least 13 companies which are trying to develop websites to facilitate buying and selling out of home advertising: AdBidx (Australia), ADstruc, AdSemble, Adquick, Bitposter (UK) […]

Extra Credit Products and Mary Free Bed St Pats Campaign

GRAND RAPIDS, Mich—The latest campaign from Mary Free Bed Rehabilitation Hospital has brought some Irish spirit to billboards across West Michigan, just in time for St. Patrick’s Day. While Mary Free Bed touts statistics that differentiate their services from other hospitals in the region, leprechauns with prosthetic legs jump and […]

City Paper Writes About DC Sign Flap

City Paper has written a March 9, 2016 article and a March 15, 2016 article on  Digi  Outdoor Media’s attempts to install digital signs in DC.  Digi Media has spent $20 million to install digital signs on the faces of DC buildings.  The  city’s Attorney General is trying to get […]

Company of the Day: Cameron Outdoor

Company: Cameron Outdoor Markets: North Carolina Headquarters: 805 Trade Street NW Suite 101, Concord, NC  28017 Phone: 704-825-8679 Cameron Outdoor operates a digital billboard off I-85 less than half a mile from the city of Charlotte.  The board reads to the Speedway Boulevard exit and travelers southbound to Charlotte.  Ken […]