Insider has written here and here about the Montana State Transportation Commissions proposal to permit digital signs along state highways. Republican and Democratic legislators in Montana want to debate digital billboards during the next session according to the Bozeman Daily Chronicle. The proposed rules would be trumped by stricter local […]
Author: billboardinsider
Vince Miller in Digital Signage Today
Vince Miller of DDI Media has written a nice article in Digital Signage Today called “Digital billboards in the right locations drive big revenue.” Miller mentions that digital signs account for 2% of the company’s faces but generate 10% of the company’s revenue. Here’s why: Digital is flexible. The old […]
Five Reasons To Be Cautious About Landmark
Insider was asked again this week what he thinks of Landmark Infrastructure. Landmark Infrastructure is a public company which owns 1,456 billboard, tower and wind turbine leases and easements. Landmark has an office or origination person in 24 cities (see graphic below which came from a March 2016 investor […]
Reed V Gilbert Comes to Opelika
The Opelika Observer has written about Rose City Outdoor’s successful challenge to local sign law using Reed v Gilbert as a precedent. Here are the facts. Rose City Outdoor submitted applications for 6 commercial billboards (conventional advertising) and 2 non-commercial billboards (which would run public service messages). All of the […]
Company of the Day: Avaira Signs
Company: Avaira Signs Market: Pennsylvania. Headquarters: 174 Shook Road, Hadley, PA 16130 Phone: 724-253-4576 Avaira Signs is a sign fabricator, a Watchfire electronic message center dealer, large format printer and an outdoor advertising company located in Pennsylvania. The firm has 7 signs in Western Pennsylvania. The company installs, maintains and […]
42 Obie Awards Presented For Exceptional Outdoor Advertising
April 20, 2016 (Boca Raton, FL) – The Outdoor Advertising Association of America (OAAA) presented 42 OBIE Awards for exceptional out of home (OOH) advertising design, including top honors for Best Billboard, Best Street Furniture/Transit/Alternative, Best Multi-Format, and Best Wall Mural campaigns. The winners of the 74th annual OBIE Awards […]
Rate This Board by Out of Home Creative
Insider is starting a new feature called Rate This Board in which we ask a billboard designer to rate a random billboard using the following scale: 5 Great 4 Very Good 3 Average 2 Below Average 1 Poor Then the designer talks about what they may have done differently for […]
Company of The Day: Ashley Media
Company: Ashley Media Markets: Arkansas. Headquarters: 8100 Bicentennial Rd, North Little Rock, AR 72118 Phone: 501-851-4953 Ashley Media was founded in 1998 in North Little Rock Arkansaa by J.D. Ashley Sr and his son Todd Holsted Ashley, Sr. Ashley began with the construction of a 12′ by 40′ stacked billboard […]
90% of US Travelers Notice OOH Advertising
April 18, 2016 (Washington, DC) – More than 90 percent of US travelers have noticed some form of out of home (OOH) advertising in the past month, according to a new study conducted by Nielsen. Roadside billboards are the most noticed ads, according to Nielsen’s report, which offers a detailed […]
Nancy Fletcher OAAA Keynote Speech
We Are Not Throwing Away Our Shot OAAA President and CEO Nancy Fletcher Remarks TAB/OAAA Conference+Expo – Boca Raton, Florida, April 19, 2016 Well, good morning colleagues & friends! We’ve come here to beautiful Boca Raton to celebrate some important milestones. And we’re also here to take a look at […]
