Insider wrote last week that Fresno was considering modifications to digital sign rules. The Fresno Bee reports that Outfront is negotiating with City Manager Bruce Rudd to lease five sites from the city for digital signs. The proposed sites are: ▪ The western edge of Woodward Park overlooking Highway 41 […]
Author: billboardinsider
Company of the Day: DTO Advertising
Company: DTO Advertising. Market: Texas Headquarters: 4200 Old Omen Rd, Tyler, TX 75707 Phone: 903-520-4122 DTO Advertising operates 10 structures with 34 faces in Eastern Texas. The signs are 8×24, 10×24 and 10×30. The company is run by Dennis and Kelli Thompson. Paid Advertisement
Outfront goal: convert 100 statics to digital each year.
Outfront Media announced first quarter 2016 earnings yesterday. You can find the financials here , review the earnings all powerpoint here and read the Seeking Alpha conference call transcript here. Lots of things to note. Revenues grew 3% to $346 million when adjusted for acquisitions, divestitures and currency fluctuations. US […]
Lamar integrating Clear Channel Plant
Lamar announced First quarter 2016 financials. You can also read a copy of the Seeking Alpha conference call transcript here. Here are the highlights from the earnings release and conference call. Total Revenue increased by 12% to $338 million during the first quarter of 2016. Lamar CEO Sean Reilly said […]
Barnes Outdoor Wins Award for Creative Digital Campaign
Barnes Advertising Corporation won the 2016 Watchfire Digital Billboard Best of Show award in the 2016 Watchfire Digital Billboard Awards for a campaign for Fink’s Used Cars. You can find a complete list of winners here. Barnes owns nearly 600 print and eight digital billboard faces throughout 15 counties in Southeastern […]
Company of the Day: Daily Billboards
Company: Daily Billboards Markets: Florida Headquarters: 215 Osceola St Jacksonville, FL 32204 Phone: 904-281-0000 Daily Billboards owns 16 full size 14 by 48 billboards which can be changed every day in Jacksonville and two mobile billboards. The changeable billboards are not digital but use letters. The Company’s affiliate B&B outdoor […]
Landmark Owns 271 Outdoor sites
Landmark Infrastructure announced first quarter 2016 financials. Landmark acquires real estate which is leased to the wireless, outdoor and renewable power industries. Revenues increased 25% to $7.8 million. EBIDTA totaled $3.9 million. Outdoor accounted for 271 (24%) of the firm’s 1,114 sites at March 31, 2016. The outdoor leases have […]
Clear Channel Outdoor Performs Better Than Expected
Clear Channel Outdoor Holdings released first quarter 2016 financials yesterday. Here are the highlights. Total Revenues increased by 1.8% excluding foreign exchange effects and non-strategic asset sales. North and South American revenues increased by 4%. The company attributed the growth to higher revenue from digital billboards and higher occupancy […]
Design Tips From Billboard Connection
This week’s design tips from from a Billboard Connection article called Billboard Design Tips You Really Need to Know. Simplicity rules. Photo, benefit-laden-emotionally-charged headline, logo and contact info Use high contrast colors. Forget fancy fonts and AVOID ALL CAPS BECAUSE THEY ARE HARD TO READ. Use big fonts. Minimum type […]
The Hunt For Distractions Leads To Inside The Vehicle
By Ken Klein, EVP-Government Affairs, OAAA. I ran into a policy analyst (April 27) for the huge AAA auto club based in southern California. She said two things of note: A California lawmaker had invited AAA to join his effort to restrict digital billboards based on safety, but AAA declined […]
