Many of you have used brokers when you buy or sell outdoor advertising assets. There are many quality brokers with outstanding reputations like Kalil & Co or Johnsen Fretty. There are other outdoor advertising brokers who operate unethically. Here are four ways that shady brokers try to cheat you. They […]
Author: billboardinsider
Adquick.com Offers Tech-Forward Way to Buy Outdoor
Nov 16, 2016 — Los Angeles, Calif. — AdQuick, a marketplace for buying and selling outdoor and out-of-home (OOH) advertising, formally launched to the public today. AdQuick provides a platform for any individual or business to seamlessly execute self-service outdoor marketing campaigns. For the first time, AdQuick’s platform allows for […]
Company of the Day: Divine Outdoor
Company: Divine Outdoor Advertising Markets: Florida Headquarters: 11415 Harder Rd, Clermont, FL 34711 Phone: 352-394-4850 Email: ddivine@cfl.rr.com Divine Outdoor Advertising is a privately held billboard company serving South Clermont and Four Corners, Florida. The company was started in 2001. The company’s billboards are located west of the Walt Disney world […]
Trump, Clinton and Billboards
By Nick Coston, Billboard Insider’s peripatetic reporter at large. With the surprising election results now a week old, it’s clear that the Republicans did a better job reaching middle America, the rust belt states, the midwest But they spent a good $200 million less than what the Clinton campaign. So […]
Tax Laws Can Effect Billboard Financing Costs or Why You Should Never Finance an Alabama Billboard With A Lease
You should never finance an Alabama billboard with a lease instead of a loan. The State of Alabama has a punitive rental tax which applies to leases and rentals. Here’s the Alabama tax law: 810-6-5-.09 Leasing and Rental of Tangible Personal Property. (1) The term “rental tax” as used in […]
A Step By Step Billboard Installation
Here are some pictures from a challenging two sided 14 by 48 digital sign installation on the Florida State Fairgrounds in Tampa Florida. Selective Structures did the fabrication and install. Formetco supplied the digital sign. The installation was complicated because it occurred in an extremely wet area next to a pond. Here’s […]
Company of the Day: Sunrise Outdoor
Company: Sunrise Outdoor Advertising Markets: New York Headquarters: 251 Main Street, Huntington, NY 11743 Phone: 631-427-7100 Email: sales@sunriseoutdoor.com Sunrise Outdoor is the largest outdoor advertising company on Long Island, New York. The company was established in 1975 with the acquisition of 68 billboards in Nassau County. Over the years […]
Rate This Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Congressman Wins with Digital Billboards and Online Ads
By Ken Klein, EVP, Outdoor Advertising Association of America RENO, NV—Upending conventional media habits, the congressman from northern Nevada won re-election without TV ads or direct mail. Instead, this winning candidate’s media mix was dominated by online ads and digital billboards, with some radio. On November 8, U.S. Rep. Mark […]
Bob Wootten Joins FEPE International as Executive Director Designate
FEPE International has announced the appointment of Bob Wootton as Executive Director Designate. He will work with current Executive Director and industry doyen John Ellery until the next FEPE Congress in Stockholm in June 2017, after which will assume a fuller role. John Ellery, Executive Director FEPE, said: “I am […]