Author: billboardinsider

Seeking Alpha Analyst Likes Lamar

Seeking Alpha analyst Josh Kaplan likes Lamar stock: “For the income investor looking for an attractive yield coupled with price appreciation, Lamar is worth a serious look.”   Insider noticed three things: Lamar has the firepower for a big Clear Channel Outdoor acquisition.  Lamar could add $890 million in senior […]

Sign Companies Propose Sign Code to Sussex County

Ten outdoor advertising and sign companies have proposed their own ordinance to Sussex County according to CapeGazette.  The group includes Geyer Signs, Hocker Signs, Jack Lingo Realtors, JD Sign Co, Ocean Atlantic, Phillips Sign Co, Timmons Outdoor, Rogers Sign, Clear Channel Outdoor and Premier Outdoor.  The companies have introduced their own […]

Outfront to Deploy Digital Billboards in Minneapolis/St. Paul Skyways

NEW YORK, May 18, 2016 — OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S., announced today the next deployment of its ON Smart Media platform in the Minneapolis and St. Paul skyway systems. The project joins a growing list of deployments in New […]

Roger Brown on Sign Legislation

Roger Brown is an expert and digital sign legislation and regulation. Nearly 10 years ago he was hired to build and manage the Signage Legislation department of Daktronics. Insider talked with Brown last week about sign regulations and how Daktronics can help outdoor companies navigate legislative and regulatory barriers. Roger, […]

Automatic Inflators in Leases

Insider and Herb Stark of Stark Outdoor were talking yesterday about annual rent inflators and leases.  Many landlords will push for an annual rent increase or a rent increase every five years in exchange for entering into a long term lease. Here’s a table showing US inflation rates by decade […]

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. Melody Roberts of Out […]

Company of the Day: Elevation Outdoor Advertising of Tennessee

Company: Elevation Outdoor Advertising of Tennessee Market: East Tennessee Headquarters: 5201 Kingston Pike, Suite 6, #138, Knoxville, TN  37919 Phone: 865-748-2427 Elevation Outdoor Advertising, LLC, based in Knoxville, Tennessee was founded in 2002. It’s majority owner is Martin Daniel. Elevation Outdoor does business in a 14 county area of East […]

Bill Ripp on How to Prevent Hacking of Digital Billboards.

Insider wishes to thank the OAAA and Lamar Vice President/Digital Development Bill Ripp for this article.  Ripp is Chairman of the OAAA’s Digital Billboard Committee. The recent hacking of two digital billboards in Alabama reminds us of these important points: Digital billboards – like the rest of the world linked […]

Building and Programming the Baltimore Art Sign

Insider interviewed Will Shanklin last month about Baltimore’s spectacular 52′ by 42′ LED Billboard which is located across from Penn Station.  The sign sells digital ads and also features local artists and supports community events.  Insider talked to Formetco’s Jim Shimmin and Joel Hurst about the installation and operation of […]

Company of the Day: Kowala Outdoor

Company: Kowala Outdoor Advertising Market:  Portland, OR Headquarters:812 SW Washington St, Suite 300, Portland, OR Phone: 503-610-8519 Kowala Outdoor operates static billboards and wallscapes in Portland Oregon.  The company is run by Adam Kowalski.  The firm should not be confused with Koala Outdoor, the Florida outdoor advertising company.     […]