Insider found this encouraging news on the effectiveness of transit advertising in a Linked In post by Jason Cotterrell, Managing Director of Exterion Media UK. A recent study we conducted with Bournemouth University and Cog Research – The Engagement Zone – using skin conductance response and eye tracking tests on […]
A Lamar billboard along Palm Avenue in Imperial Beach, California fell over yesterday morning. The steel I-beam snapped at the base. No one was hurt. Watch this ABC10 news report: Insider’s take: Steel may last for 50 years but still needs periodic inspections. Rust is a steel billboard’s biggest […]
It’s common for a buyer of outdoor advertising assets to ask a seller not to compete in the outdoor advertising business within a geographic area related to those assets. Usually a portion of the purchase price is allocated to the non-compete. Corey v Clear Channel Outdoor shows how expensive if is […]
Dave Daucanski has 15 years experience in out of home advertising sales and sales management most recently with Clear Channel Outdoor in Dallas and Florida. In this post Daucanski gives 8 tips for recruiting and hiring great out of home sales people. You can reach Dave at davewpb@bellsouth.net. Your day […]
Last week Insider visited the Selective Structures plant in Athens Tennessee. Selective was working on a new structure to support a 40′ by 48′ digital billboard which will be installed at the new SunTrust Ballpark in Atlanta. The base pipe is 8 feet in diameter. The torsion bar is 30″ in diameter. […]
Dec. 19, 2016 – OUTFRONT Media Inc. (NYSE: OUT), announced today that it will begin work with its newest partner, the Massachusetts Bay Transportation Authority (“MBTA“), on December 21, 2016. OUTFRONT’s ON Smart Media Liveboards will start to roll out in Boston in January 2017 as part of a significant deployment […]
Company: TDO Advertising Market: Michigan, Ohio Phone: 419-724-7293 Email: jodi@tdoadvertising.com TDO Advertising is a privately held company which operates static and digital billboards in Michigan and and Ohio. TDO stands for Toledo and Detroit Outdoor Advertising. The firm’s nine digital billboards are located in Toledo, Ohio. The static billboards are […]
By Brent Baer Why aren’t more digital/tech brands using out of home? The short answer is: it’s not easy to plan and execute successfully. Spotify placed its newest campaign in 14 Global markets including the US. What’s going on? Everyone is talking about the Spotify campaign. Everyone meaning more than the people […]
Matthew Mollman of Mollman Outdoor operates radio stations and a 200 face billboard plant in southwest Oklahoma. Mollman recently installed his first digital billboard. Daktronics was the manufacturer. Insider interviewed Mollman about his experience as a first time digital billboard buyer. How’s the digital sign working for you? The display […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using a scale of 1 (not good) to 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Melody Roberts, a billboard designer […]
