Author: billboardinsider

LED Quality and Brightness Matter

By Darrin Friskney, Vice President, Watchfire Signs Going back to the basics – LED stands for Light Emitting Diode. An LED is not a light bulb, but an efficient, effective, ultra-bright alternative that doesn’t burn out. And all LEDs are NOT created equal. Since we first replaced incandescent bulbs with […]

New Out of Home Creative Blog

Outdoor advertising design firm Out of Home Creative recently launched their OOH Blog with a focus on design and creative. Readers of Billboard Insider may be familiar with the firm’s founder and Chief Creative Officer, Melody Roberts since she is a guest columnist on our weekly series “Rate This Billboard.” […]

St Mary’s Sign Regulations Criticized.

Baynet reports that proposed sign regulations in St Mary’s county have been criticized as too restrictive.  The county’s attorney has proposed rules which: limit sign size to 9 square feet on residential property and 32 square feet on non-residential property. prohibit signs which are lit internally. require amortization of non-conforming […]

Company of the Day: General Outdoor

Company:  General Outdoor Markets: San Bernadino and Riverside Counties, Calif0rnia. Headquarters: 532 S. Hope Ave., Ontario, CA  91761 Phone: 909-983-4414 General Outdoor is a family-owned company which was founded in 1954.  General Outdoor operaties a network of 10 digital bulletins in the western Inland Empire.   They are located on […]

Beacons and Outdoor Advertising

What’s a beacon? A beacon is a small device which can keep track of smart phones nearby.  The beacon in the picture is a couple inches long. How much does a beacon cost? The beacon in the picture costs about $30. What is the range and useful life of a […]

Road Trip Pennsylvania

Insider spent three days in Pennsylvania this week.  Some observations. Lots of empty Lamar boards on I-76 between Harrisburg and Philly.  At one point Insider passed three empty Lamar boards in a row.  Also looked to be quite a few public service boards.  Not used to seeing so many empty […]

Outdoor Legal: File Your Formation Docs

Insider ran across an interesting 2003 Massachusetts law case  which highlights the importance of filing your organization documents promptly. In November 1999 Carroll Advertising was issued a $1 million commercial liability insurance policy which covered 8 billboards it owned in Massachusetts.  The policy had a carve out which said that […]

Emmit Signs

Company: Emmitt Signs Markets: Ohio Headquarters: 501 West Emmitt Ave, Waverly, OH, 45690 Phone: 740-708-1247 Emmit Signs has an 18 face plant located in Waverly and Chilcothe, Ohio.  The company’s signs are 12 by 24. Six of the company’s ten existing structures are double-stacked.   The company was formed in […]

Pittsburgh Sign Battle Continues

The Mt. Washington sign battle continues.  WTAE reports that Pittsburg has convinced a court to order Lamar to clear rust off the back of the sign within 60 days.  Lamar says it has been trying to do a multimillion dollar rehab of the sign for two years but the city […]