Rocky Mountain Sign Law reports that the Seventh Circuit appeals court in Indiana has ruled that the Fort Wayne Transit systems rejection of a healthcare ad was unreasonable in light of the transit agency’s ad policy. The Fort Wayne Transit Agency (“Citilink”) has a policy that prohibits as that “express […]
Insider has several outdoor clients who have railroad leases, that is, leases for billboards which are located in railroad rights of way. Here are the advantages of railroad leases. Easy access. Most railroad sites are easy to access and build because the ground is cleared and vegetation free. Great locations. […]
Rate this board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating comes […]
ABC7 reports that Assemblyman Miguel Santiago has introduced a bill in the City Assembly to open the door for more signs in Los Angeles. The signs would be permitted in an area running a few blocks east of the 110 freeway and west of Figueroa Street stretching from the 10 […]
By Ken Klein, Executive Vice President, OAAA. Eye-tracking research in Australia validates US research that shows digital billboards are not distracting to drivers. The out of home (OOH) industry in Australia (Outdoor Media Association, OMA, based in Sydney) has translated this new research into an easy-to-understand video presentation. Key […]
Insider wrote last week that Outfront was stunting in Grand Rapids with lots of billboards with billboard ads containing nothing but pictures of fruit and vegetables. Turns out the stunt was an ad campaign for Gordon Foods, a food distributor and food store operator. Insider’s take: loud hurrahs to Outfront’s […]
Gaylord, MI is seeking to move a billboard to make way for a development project according to the Petoskey News. The site’s former owners signed a billboard lease with Lamar which runs for an additional 9 years. The property was sold to the city which wishes to develop the site. […]
Company: M&S Signs Markets: Northeastern Michigan Headquarters: East Tawas, MI 48730 Phone: 989-820-6791 or 989-310-0632 M&S Signs is locally owned and operated by Cliff Miller and Don Seymour. Cliff and Don Started M&S Signs in 1992 to make affordable advertising available that would reach both the local customer and tourists […]
Insider talked with Gabe Oliverio of outdoor investment banking firm Johnsen Fretty about outdoor values. Sounds to Insider like now is a good time to sell your company. Insider is seeing values of 5-6 times run rate revenue and 8-12 times run rate cashflow in the outdoor advertising market. What’s […]
Several outdoor companies are seeking to erect billboards around the new $627 million Detroit Red Wings arena according to Crains Detroit. The arena will be complete in September 2017. Candice Simons Brooklyn Outdoor is seeking 15 sites in the area. Detroit will hire a consultant in July to assist […]
