Campaign reports that Matthew Dearden, Clear Channel Outdoor’s President,Europe has left the company. Dearden joined Clear Channel Outdoor in 2010 and was president of Clear Channel UK prior to accepting the post of President of Clear Channel, Europe. Partick Ugeux, the chief transformation officer at Clear Channel International has also […]
Author: billboardinsider
Winterville Studying Digital Billboards
Reflector.com reports that the Winterville, North Carolina town council is studying a request by Riley Outdoor to put a digital sign on Fire Tower road near the old Sweet Karolina diner building just east of Memorial Drive/Winterville Parkway. The town has prohibited off-premise advertising since 2006. Winterville’s planning board voted […]
Company of the Day: See-Co Outdoor
Company: See-Co Outdoor Advertising Markets: Oklahoma Headquarters: Oklahoma City, Oklahoma. Phone: 405-641-9243 See-Co operates a 35 face billboard plant in Purcell, Norman and Guthrie, Oklahoma. The company is owned by Jim Benson. Paid Ad
Billboard Spacing
What’s proper billboard spacing? When Insider approaches Winnemucca Nevada on I-80 he sees thirteen 14 by 48 steel monopole billboards spaced 500 feet apart on on the south side of the freeway. They show up as small dark lines off I-80 on the google map picture below. Many of […]
What You Need To Know About Pixel Pitch
Do you understand all of the LED digital billboard technical terminology and specifications? Do you wonder what all of these terms mean and how to make an informed purchase decision? Formetco has prepared a series of whiteboard presentations explaining the technical terminology and specifications of an LED digital billboard one […]
Company of the Day: Link Media Outdoor
Company: Link Media Outdoor Markets: Alabama, Florida, Georgia, Wisconsin Headquarters: 8918 W 21st North, Wichita, KS 67205 Phone: 844-404-5465 Email: Info@LinkMediaOutdoor.com Link Media Outdoor is a wholly-owned subsidiary of Boston Omaha Corp, a public holding company which also has investments in insurance and real estate. Link was formed in June 2015 […]
Online and TV ads disliked way more than billboard ads.
Here’s a fascinating chart from Marketingcharts.com on the most widely disliked forms of ads. Online popups and mobile ads are disliked by an 70-75% of viewers. TV and online video ads are also highly unpopolar. Billboard ads are disliked by only 21% of viewers. Paid Ad
Dave Westhoff On Entering the Digital Billboard Business
Dave Westhoff just installed a digital billboard in Ashland, Missouri. Westhoff’s story is intriguing because he is an insurance agent who decided to enter the digital billboard business. If you have questions after reading this article you are welcome to contact Dave at 573-268-9651 Dave, what’s your background and what […]
Hartford Business Journal On Digital Billboards
Hartford Business Journal has written an article titled “Electronic billboards making a serious run at CT eyeballs.” Two thing in the article caught Insider’s eye. The former Mayor of New Britain Tim Stewart was quoted as saying that New Britain supported a plan to convert static boards to digital boards […]
Whiteway outdoor website redesign by Out of Home Creative
Earlier this year, Billboard Insider published five design tips for a great outdoor advertising website. Well, it seems like Melody Roberts at Out of Home Creative must have read our article. Her Atlanta-based design firm recently worked with one of Atlanta’s premier out of home and billboard advertising companies, Whiteway […]
