Author: billboardinsider

OAAA Safety Seminar

You need to be vigilant about safety procedures in a world where your workers can be electrocuted by power lines and hurt by falling off billboard structures.  Three months ago a safety harness saved the life of a Southeastern Displays employee who fell off a sign. OAAA is hosting a safety […]

Wingate Media Runs Rejected Christian Billboard Ad

Wingate Media Group decided to run this advertisement for the film God’s Not Dead 2 after the billboard ad  was rejected by Orange Barrel Media, a Cleveland Outdoor advertising company.  The billboard promotes a pending movie release about a school teacher who gets in trouble with the school district for mentioning […]

Retired FWHA official opposes ads on traffic signs.

We’ve written before that Texas and California are considering whether to have their state transportation agencies to sell advertising on their own traffic safety signs.  A career Federal Highway Administration (FHWA) employee speaks against the proposals in “Highway traffic signs are for public purposes, not for commercial advertising.”  Any proposal to […]

Safety Harness Saved Billboard Worker’s Life

Daily News  reported in April 2016 a safety harness saved a Southeastern Displays employee’s life when he fell from a billboard. Worker Dwayne Butts fell 8 feet while attempting to attach vinyl to a billboard.  His safety harness caught him and prevented him from falling to the ground. Insider’s Take: […]

Ogilvy on Advertising.

  If you read one book on advertising it should be Ogilvy on Advertising by David Ogilvy.  My edition dates to 1985 but the advice is timeless.    Ogilvy was a college dropout/kitchen cook/door-to-door salesman who founded the Ogilvy and Mather ad agency.  He was a gifted writer.  In case you […]

Company of the Day: Turner Outdoor Advertising

Company:  Turner Outdoor Advertising Markets: Texas Headquarters: 940 Eikel Street, New Braunfels, TX  78130 Phone: 830-609-SIGN Email: info@turneroutdooradvertising.com Turner outdoor advertising has been in South Central Texas for 25 years.  The company has 25 billboard structures located on I-55 between San Marcos and San Antonio.  Most of the billboards are […]

Company of the Day: Toby Outdoor

Company: Toby Outdoor Markets: North Carolina, Virginia Headquarters: P.O. Box 11397, Charlotte, NC  28220 Phone: 704-577-3157 Toby Outdoor was founded in 1984 by Jim Troy. Jim’s career in the outdoor business began as an apprentice in operations and sign maintenance in 1971. This apprenticeship lasted 7 years, thru high school […]

Mt Airy backs off draconian billboard rules.

The Mount Airy News reports that the town council has backed off draconian billboard rules.  The controversial provisions which were removed included: 7 year amortization for non-conforming signs a 1,000 foot spacing between billboards a 35 foot height restriction on billboards Insider’s take:  The billboard companies were smart to have […]

Landmark Approaching Billboard Companies

Insider hears that Landmark Dividend employee Scott Furcolow, a former Lamar and Adams lease manager and GM is approaching billboard companies offering to purchase billboard easements or to provide long term leases as an alternative to financing. Insider has seen enough Landmark transactions to know that you need to be […]

The Man Who’s Painted 5,000 Billboards

Insider has written before that painted billboards are making a comeback.  There are two firms – Overall Murals and Colossal Media – which specialize in painted billboards.  Atlanta billboard artist Ben Zaricor estimates that he’s painted 5,000 billboards in the course of 15 years.  Insider interviewed Zaricor to learn more […]