David Ogilvey said a billboard should be a “visual scandal” . Insider is not sure that he agrees but he did a double take when he passed this billboard in Seattle. The billboard is for Dolly, Inc. a Seattle startup which connects people who have trucks with people who need to […]
On July 7, 2016 the US District Court for Central California upheld the right of the cities of Los Angeles, Santa Clarita, Rancho Cucamonga and Loma Linda to regulate mobile billboards. Here are the details of the case. In 2012 the California Legislature enacted legislation permitting municipalities to regulate mobile […]
Company: WV Outdoor aka Kanawha Valley Advertising Markets: West Virginia, Ohio, Maryland Headquarters: 1389 Charleston, Road, Poca, West Virginia 25159 Phone: 304-342-0932 WV outdoor is the largest independently owned outdoor billboard advertising company in the state of West Virginia. The company was formed in 1929 and has 1434 faces including 98 […]
Outfront CEO Jeremy Male had this to say about Outfront’s relationship with the ride sharing service Lyft during Outfront’s 2016 second quarter earnings conference call: Lyft has been the strong partner of OUTFRONT Media and has run simultaneous campaigns across our top US markets, equalizing the breadth of our assets […]
Coastalpoint reports that Sussex County Delaware intends to redraft and reintroduce a sign ordinance at the August 9th Council Meeting and then and then the County will hold two hearing to receive public input. An original bill was introduced in April 2016 Several sign companies, including Clear Channel Outdoor and […]
NJ105 reports that Shore Board is using a floating billboard to targeting beach goers in Ocean and Monmouth counties. Shore Board owned by Charlie Michaels. The board rents to businesses and for birthday announcements, welcome home announcements and congrats. Insider’s take: Wonder what the regulator authorities will do. A floating […]
Iheart Media and Clear Channel Outdoor announced financial results for the 3 months ended June 2016. You can read the financials here , a power point summary of the financials here and the Seeking Alpha earnings call transcript here. Clear Channel Outdoor revenue declined by 2% to $712 million during the second […]
Outfront Media reported financials for the three months ended June 30, 2016 yesterday. You can read the Outfront press release here and the Seeking Alpha earnings transcript here. Revenues increased $0.6 million (0.2%) to $385 million during the second quarter of 2016 as billboard and transit growth was offset by […]
Company: Buckland Media Group Markets: Western Oklahoma Headquarters: Oklahoma City, OK 73112 Phone: 405-219-1800 Email: bucklandmedia@gmail.com Ben Buckland Media operates 121 billboard structures in Western Oklahoma. The company is owned by Ben Buckland. Buckland has a background in the radio and publishing business and has also served as the announcer for […]
Insider has written previously about Ogilvy on Advertising and Why Ogilvy Was Wrong About Billboards. In our third and last post about on Ogilvy we highlight his five tips for designing billboards for maximum effect. Make your billboard “a visual scandal” but don’t overdue the scandal or you will stop traffic […]
