Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Kerry Yoakum is VP, Government Affairs for the OAAA. He joined OAAA in 2008 after practicing law as an attorney for the Ohio Department of Transportation. Kerry, how did you get involved in the outdoor advertising industry? Prior to joining the Outdoor Adverting Association of America (OAAA), I practiced as […]
Company: Atlantic Outdoor Advertising Markets: New York Headquarters: 65 Central Park West, Suite 1F, New York, NY 10023 Phone: 212-787-5100 Email: info@atlanticoutdoor.com Atlantic Outdoor was established by industry veteran Jason Perline (Founder and Chairman of Van Wagner Communications). The company specializes in triple A locations in New York City. The […]
Insider visited Georgia and Alabama last week. A billboard road trip isn’t a road trip without breakfast at Cracker Barrel, which is a huge billboard advertiser. Here’s paragraph from Cracker Barrel’s 2015 10-K: Marketing : We employ multiple mediums to reach and engage our guests. Outdoor advertising (i.e., billboards and […]
Some software hackers from Silicon Valley have formed a company which wants to be the Airbnb of outdoor advertising with a cloud-based platform to facilitate the buying and selling of digital and static billboard space. The outdoor industry needs a product which is ubiquitous and as easy to use as […]
Get billboard insurance and make sure your billboards are up to code. In April 2016 a New York Court of Appeals found that a property owner was liable for injuries a worker sustained while adding extensions to a billboard. You can read an analysis of the case in Insurance Journal. […]
It’s useful to know how the other side thinks even when you don’t agree. Scenic America posted these comments on its website after losing its challenge to Federal Digital sign guidelines this week: Fifty years after the passage of President and Lady Bird Johnson’s Highway Beautification Act, the U.S. Court […]
Company: American Outdoor Advertising Markets: Georgia Headquarters: PO Box 6183, Athens, GA 30604 Phone: 706-546-5141 American Outdoor Advertising (www.americanoutdoorad.com) was formed in August 2011 by Marty Williamson a 30 year billboard industry veteran. Marty is developing a digital billboard portfolio in Alabama and Georgia. The company should not be confused […]
By Nancy Fletcher, OAAA President and CEO After a pause for Labor Day traditions, get ready for a burst of new deliverables from OAAA: new tools to help sales, new research on the poster panel, an industry-sponsored autonomous car study, new public service, and updated OOH brand positioning. I’m delighted […]
Here’s an example of good motives and terrible billboard design. Potomoc Local reports that Prince William County decided to rent a billboard to urge commuters to vote absentee. The county spent $3,262 to rent this billboard from Lamar. There are three problems with this sign. Too many words. Remember the […]
