Insider visited Georgia and Alabama last week.  A billboard road trip isn’t a road trip without breakfast at Cracker Barrel, which is a huge billboard advertiser.  Here’s paragraph from Cracker Barrel’s 2015 10-K:

Marketing : We employ multiple mediums to reach and engage our guests. Outdoor advertising (i.e., billboards and state department of transportation signs) is the largest advertising vehicle we use to reach our traveling and local guests. In 2015, we had over 1,700 billboards and this expenditure accounted for 42% of our total advertising spend. Outdoor advertising is also expected to represent approximately 41% of advertising expenditures in 2016. We believe we are among the top billboard advertisers in the restaurant industry.

Insider’s never been a fan of the super tall billboards.  They must be a bear to service.  They must draw more complaints than low-to-grade billboards.  They must be harder to sell than low-to-grade billboards.  Most of the empty boards Insider saw on the trip were super tall.  This one is a triple whammy: tall, double-stacked and off the road.

Trees grow fast in the South.  Insider was amazed to see 100 foot plus tall billboards with tree problems.

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