Did you know: Pittsburgh is the “City of Bridges,” boasting more than 445 of them in the city’s area The Big Mac was invented at a McDonald’s franchise in Pittsburgh in 1967 [wpforms id=”9787″] Paid Advertisement
Author: billboardinsider
Company of The Day: Bayou Outdoor
Company: Bayou Signs Markets: Louisiana Address: 1305 Ridgefield Road, Thibodaux, LA 70301 Phone: 985-446-1183 Email: advertise@byousignsoutdoor.com Bayou Signs Outdoor, LLC operates a billboard plant in southeastern Louisiana. Bayou is a family owned firm which was started in 1969. The plant includes static billboards, four trivisions and two digital billboards. [wpforms […]
Synergy is overrated.
“Synergy” will be cited as a rationale for Netflix’s bid for Regency Outdoor. Synergy is a buzzword executives use when they’re not sure how 1 plus 1 makes 3. Synergy is overrated when it involves combining an OOH company a dissimilar business. Remember the “sight and sound” synergy which justified the CBS […]
Texas Court Moots Auspro Challenge
By Richard Rothfelder, Rothfelder and Falick Introduction On April 6, 2018, the Texas Supreme Court granted TxDOT’s Petition for Review and without hearing oral argument, issuing a formal opinion, or considering the merits of the case, vacated the judgments of the Court of Appeals and trial court (which ruled the […]
View From The Top: Tommy Teepell
Billboard Insider is running a monthly series called View From The Top where we interview senior executives about issues facing their companies and the out of home advertising industry. Today we interview Lamar’s Chief Marketing Officer Tommy Teepell. Teepell graduated from Louisiana State University with a BS degree in accounting, […]
RIMO Outdoor Selling Quad Cities Billboards and Easements
RIMO Outdoor, LLC. is selling 28 billboard faces in the Quad Cities along with 8 permanent easements for $525,000. Insider talked with RIMO principals Jim Gash and David Buring about the sale. Tell us about the plant. There are 18 structures and 28 faces. A majority of the structures are […]
The buzz over Netflix and Out of Home
Lots of buzz about last friday’s announcement that Netflix bid $300 million for Regency Outdoor. Here’s a sampling: Observer: Billboards may seem pretty quaint in the age of social media, but Netflix has already shown it knows how to use them for maximum effect. Last year, plain white billboards featuring black […]
Billboard Insider Classifieds April 7, 2018
Billboards for sale ads cost $120 paid in advance by credit card. All other classifieds cost $60 for 60 days or $120 per year paid in advance by credit card. To place your classified Click Here. Appraisals Signvalue appraises billboards. Art and Creative Billboards, Etc designs and prints billboard ads. Out of Home […]
Netflix bids $300 million for Regency Outdoor
CNBC reports that Netflix bid $300 million for LA’s Regency Outdoor. There are other bidders. Insider’s thoughts: The bid is new evidence streaming and social media companies value out of home. Regency does lots of business with cable TV, TV and the movie studios. How willing are they going to […]
Thomas v Schroer brief filed
Billboard law is unconstitutional because it treats roadside billboards differently than on-site business signs — based on content — says a plaintiff challenging Tennessee’s Billboard Act. “The law cannot function without evaluating a message’s meaning,” and thus runs afoul of a 2015 Supreme Court ruling against sign regulation based on […]
