Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Lamar’s fourth quarter 2017 financials can be summarized in this Sean Reilly quip: “We under-achieved on top-line growth, but its also fair to say, we did an outstanding job managing expenses.” Here are the highlights from Lamar’s fourth quarter 2018 earnings release and Seeking Alpha earnings call transcript. Revenue increased […]
Outfront reported flat fourth quarter 2017 organic revenues but increased cashflow due to controlled expenses. Here are the highlights from the 4Q 2017 press release and the Seeking Alpha earnings transcript. Revenues increased 1% to $401 million during the fourth quarter of 2017. Organic revenue, adjusting for acquisitions and currency […]
Did you know Denver’s nickname of the “Mile High City” originates form the fact that the city is exactly one mile above sea level. Denver brews more beer daily than any other city in the United States. This week’s Geopath Market Spotlight focuses on the Denver DMA. Infographics for the […]
Company: Advantage of Advertising Markets: Georgia Headquarters: 1096 Manning Farms Court, Dunwoody, Georgia Phone: 404-702-0399 Advantage of Advertising, LLC has an out of home advertising plant in Cedartown, Dalton, Fort Oglethorpe and Villa Rica, Georgia. The company has five billboard structures with 15 locations and 27 faces, including 12 digital […]
In the days after Billy Graham’s death, 4 of the 30 digital billboards owned by Tennesee-based out of home advertising company Roland Advertising ran this copy. Roland’s company uses obituaries to meet the needs of funeral home clients. Insider talked with founder Dave Roland about the program. How do you use obituaries […]
Here are the highlights from Geopath’s conference call last Friday to discuss the roadmap for the release of its new measurement system. Here are key milestones and what to expect at each stage of the rollout: March 15 – There will be a controlled release of beta software to point […]
By Richard Rothfelder, Rothfelder and Falick The Texas Transportation Commission has been holding public hearings, considering comments from stakeholders, and otherwise considering amendments to TxDOT’s administrative rules governing federally assisted highways for the last several months. The primary reason cited by TxDOT for the rules amendments was to make them […]
Company: Ads For The Road Markets: Texas Headquarters: Austin, Texas Phone: 512-537-1445 Email: info@adsfortheroad Ads for the road is a veteran owned outdoor advertising company which operates an alternative out of home advertising plant using pedicabs, taxitop advertising and a mobile digital billboard in Austin Texas. Dallas Dibkey is CEO […]
Billboard Insider Classifieds work: “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost of the ad was reasonable and the response was outstanding.” Jim Moravec, Stott Outdoor “We had over 25 companies inquire […]
