Author: billboardinsider

Company of the Day: Lind Media

Company:  Lind Media Markets: Ohio, Indiana Headquarters: One Billboard Center, 409-411 North Main Street, Mansfield, OH  44902 Phone: 419-522-2600 Lind Media operates 1,600 billboards including 35 digital displays in 27 Ohio and Indiana counties. Lind Media was started in 1991 by John Siegenthaler.   In addition to the billboard business Lind has developed […]

How billups is Using AI to Transform Out of Home Advertising

Shawn Spooner Global CTO at billups recently built an AI model called audrai to assist billups, the out of home advertising agency. Billboard Insider talked with Spooner about what he learned. Shawn, what is audrai and how is it benefiting billups? The first version of audrai, built over two weeks […]

All Billboard Roads Lead to Phoenix

Phoenix Arizona may be best known for its desert landscape, booming real estate, and year-round, sunshine.  But if you are in the billboard industry all roads lead to Phoenix. Phoenix and Out of Home – The History In the 1960s, Karl Eller transformed a Phoenix billboard company into Eller Outdoor. […]

Street Media Partners with Victor Outdoor

FREMONT, Neb., March 16, 2026 (SEND2PRESS NEWSWIRE) — Street Media Group is proud to announce a new strategic partnership with Victor Outdoor, significantly expanding its out-of-home footprint across central and eastern Nebraska, including the Omaha DMA. Victor Outdoor’s growing portfolio includes 27 digital billboards and over 60 static faces strategically […]

SignValue’s Lamar at a Glance – December 2025

SignValue has prepared this infographic summarizing Lamar Advertising financial performance for 4Q 2025.     If you have questions, contact one of SignValue’s experienced analysts for a free and confidential consultation at info@signvalue.com or call 480-657-8400.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with […]

Rate This Ad with Greg Calliham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Light It Up

Company: Light It Up LLC Markets: Louisiana Email: mydigitalbillboard@gmail.com Phone: 318-302-0155 Light It Up, LLC. operates a static and digital billboard plant with 24 total billboard faces including 7 digital display faces in Central Louisiana.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word […]

Debt Trends at Public Out of Home Companies

Moorgate Capital Partners produces an outstanding quarterly report on the out of home advertising industry. Here are some charts from Moorgate’s 4Q 2025 report which caught our eye. In the past year you can see that debt costs have risen slightly at Clear Channel Outdoor and have declined at Outfront […]

Colorado Senate Rejects Bill to Regulate Colorado State University Signs

Many universities and schools are exempt from local zoning codes when it comes to billboards.  SB26-038 would have required Colorado State University to comply with local government sign and noise ordinances.   The Rocky Mountain Collegian reports the bill was rejected unanimously by a Colorado Senate committee.  The chief financial […]

Company of the Day: Legacy Outdoor

Company: Legacy Outdoor Advertising Markets:  Iowa, Kansas, Nebraska, Missouri, South Dakota Address:  920 E 56th St, Suite B, Kearney, NE  68847 Email: sales@legacybillboards.com Phone: 800-628-6060 Legacy Outdoor was formed by the merger of USA Outdoor and CK Outdoor.  The company owns over 1,200 posters, bulletins and digital billboards in Arkansas,, Iowa, […]