New York City just got a whole lot more dimensional – Defender is breaking boundaries with 3D anamorphic content on ‘The Hundred,’ the massive 100-yard LED screen inside the Oculus at Westfield World Trade Center. The new campaign marks the debut of immersive, DeepScreen™ 3D creative on the media network […]
I received a deposition transcript from a court reporter that we had not used before. Without prompting (no AI pun intended), the reporting service included a $75.00 summary of the transcript. While the AI made some incorrect assumptions, they would have been easy to correct in the Word version of […]
“The pace of consolidation is accelerating fast ” World Out of Home Organization President Tom Goddard told over 600 delegates from 58 countries – a record number – in his keynote address at the WOO Annual Congress in Mexico City. Goddard also drew from WOO’s soon to be released Worldwide […]
Company: Birdhouse Outdoor Markets: Pennsylvania Email: hello@birdhouseoutdoor.com Phone: 570-309-3012 Birdhouse Outdoor operate a billboard plant with 55 faces, including 3 digital faces in the following Pennsylvania communities: Blakely Factoryville Peckville Scranton The company has founded in 2018. Ryan Adcroft is one of the firm’s managing partners. To receive a […]
Yesterday New South Outdoor announced the sale of 39 digital faces and 117 static faces to Mashburn Outdoor. Billboard Insider talked with New South’s founder and CEO Neil Bell. Tell us about the sale? I have been building these signs I think since since COVID. I started in March of 2020. […]
Let’s unpack the OAAA 1Q 2025 revenue release. Two observations. Transit and street furniture are recovering from covid woes US out of home revenues grew 2% during the first quarter of 2025. Street furniture lead the way with an 8.8% increase, followed by transit up 3.9% and billboards up 1.6%. […]
Madison, WI – Adams Outdoor Advertising hosted a live billboard installation on Thursday, May 22 at Roosevelt Road and 26th Ave. in Kenosha, WI to celebrate the launch of Shalom Center Interfaith Network of Kenosha County’s new awareness billboard campaign. Established in 1982, the Shalom Center is a lifeline for […]
Company: BigBoard Markets: Alabama Address: 7 Bayview St. S., Fairhope, AL 36532 Phone: 404-916-5646 Email: bigboard@yahoo.com BigBoard operates a billboard plant with eight total faces, including two digital faces in Alabama. Billboard Insider talked with Fred Wilson who founded the company in 2009. Prior to starting BigBoards Fred was the […]
Billboard Insider is running a series featuring Tom Giesken who just retired after a 35 year career in out of home (including 25 years running his own company). Last week Tom talked about winning a permit dispute. Today he talks about building signs. Getting started building signs. I’m a good […]
Moorgate Capital Partners produces an outstanding quarterly report on the the of home advertising industry. Here are some charts from Moorgate’s 1Q 2025 report which caught our eye. Financing costs declined by 40 basis points at Lamar and by 10 basis points at Clear Channel Outdoor during the first quarter […]
