We’ve received a couple more comments on how to encourage your clients to switch to electronic payment of their out of home bills. Hicks Outdoor President Greg Hicks tells Billboard Insider that he’s reduced AR by 70% by automating payments Our automated recurring system offers ALL payment methods and we […]
Company: ValleyBoards Markets: Arizona Email: donnie@valleyboards.com Phone: 480–621–0009 ValleyBoards operates a four face static billboard plant in Arizona. Billboard Insider talked with Donnie Plunkett the company’s owner How did you get into the out of home business? My dad developed billboards in Atlanta in the 80’s and 90’s which he […]
Our Billboard Insider poll shows that only about one-third of out of home companies offer clients electronic bill pay. Our readers say clients need encouragement to more away from checks. Skies Above Media owner Glyn Williams says agencies pay electronically if you ask Good call out re payment sources […]
Here are the results of yesterday’s readers poll on forms of payment which our out of home company readers accept. The results of the poll seem to suggest that some voters didn’t understand that multiple answers were allowed. We expect that way more than one third of our readers allow […]
London, UK: A landmark study, ‘The Attention Dividend’, reveals premium large format Digital Out of Home (DOOH) attracts five times more attention than online digital formats. Released today (June 11) by Ocean Outdoor, the UK’s leading premium DOOH media owner, in partnership with Lumen Research, the media attention measurement leader, […]
Company: Blackbird Media Markets: Georgia, Tennessee Address: 1701 West End Ave, Suite 400, Nashville, FL. 37203 Phone: 615-873-1606 Blackbird Media operates two iconic out of home properties: The Nashville Sign – a 38′ by 36′ digital spectacular in downtown Nashville. The Atlanta Sign – a 30′ by 100′ digital billboard […]
A Billboard Insider reader writes: “I’m also fascinated by how slowly our industry has adopted electronic payments compared to other sectors. In our real estate businesses, we receive almost 100% of our revenue electronically—EFTs, wires, Zelle, Venmo, and PayPal. Yet in our outdoor advertising business, we’ve had minimal uptake of […]
In November 2023 Billboard Insider reported the loan market was tightening. Well, unfortunately, the April 2025 Senior Loan Officer Opinion Survey on Bank Lending Practices confirms this trend with more banks tightening their lending standards and terms. For the first quarter of 2025, survey respondents reported tighter lending standards and […]
Here’s a comparison of the cost per thousand impressions (“CPM”) of out of home versus other forms of media. The chart comes from Solomon Partners Media Monthly June 2025. Roadside bulletins have a CPM of $3-10 which is below TV, newspapers, magazines and influencer marketing. Only radio and social media […]
Montclair, NJ – June 10, 2025 – Something big is coming to the streets of Manhattan: the first privately developed full-motion eye-level digital advertising network. Pearl Media, an out-of-home media company specializing in curated premium assets, is launching The Midtown Digital Network in NYC with 40 large-format digital LED’s placed […]
