Author: billboardinsider

Lamar Renews Palm Beach Transit Contract

Baton Rouge, LA – December 1, 2020 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, announced that the company has been awarded a new contract to continue managing all transit advertising for Palm Tran, Inc., the public transit system serving Palm […]

Company of the Day: Premier Signs

Company:  Premier Signs Markets: Minnesota, North Dakota Headquarters: 601 1st St N, PO Box 66, Mentor Minnesota  56736 Phone: 218-637-3000 Email: nick@premiersignsmn.com Premier Signs operates 120 static billboard faces and three digital billboards in Northwest Minnesota and Eastern North Dakota.  The firm also has a signboard and banner business.  The firm […]

The Vaccine and Out of Home’s Return to Normal

If you invest in OUTFRONT or Clear Channel or if you own a transit or airport advertising company you should monitor how long it will be until vaccines end the Covid epidemic.   US airport travel was down 60% for the week ended November 29, 2020 versus the prior year. last […]

Brad Getter on a Great Out of Home Ad Design Tool

Signage Expert Brad Getter (www.bradgetter.com)  highlighted a great design tool while commenting on this week’s Rate This Ad column by Melody Roberts. Melody’s review of the Tachi Palace ad was spot on.  This is an issue I’ve seen far too often, and this kind of art is what gives outdoor […]

Greg Callaham Wins Five National Design Awards

Chattanooga, TN – For the eleventh consecutive year Greg Callaham Graphic Design has earned national recognition for creative excellence in advertising design. Callaham received five American Graphic Design Awards from Graphic Design USA, a national trade publication, for his work on behalf of AdWorks Outdoor Advertising, Explore Chattanooga, Hollywog, Lake […]

Brian Mount Remembers Wade Leslie

Earlier this month Wade Leslie IV, President and CEO of West Virginia Outdoor Advertising died.  Billboard Insider reader Brian Mount sent us a story which speaks to the integrity and compassion of Leslie. Wade was one of the best owners I have ever worked for. I installed numerous structures in […]

Rate This Ad by Out of Home Creative

Rate This Ad allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer recommends how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and […]

Company of the Day: Porlier Outdoor

Company: Porlier Outdoor Advertising Markets: Missouri, Kansas Headquarters: 127 Mulberry Street, Foristell, MO  63348 Phone: 636-463-2100 Porlier outdoor operates a billboard plant in Missouri and Kansas.  The signs are clustered from St Louis west to Kansas City.  During Covid Porlier ran a series of ads thanking first responders and encouraging people to give blood […]

Happy Thanksgiving from Billboard Insider

We’re taking today and tomorrow off for Thanksgiving.  Billboard Insider has lots to be thankful for: To Outfront Media Real Estate Rep Shelli Bergren for being Billboard Insider’s first newsletter subscriber. To Hunter Hampton at Stott Outdoor for being Billboard Insider’s most recent and 2,935th  newsletter subscriber. To Barr Media’s […]

Company of the Day: Pioneer Outdoor

Company: Pioneer Outdoor Market: Springfield Missouri. Address: 520 S. Union Ave, Springfield, MO  65802 Phone: 417-315-8719. Email:contact@pioneeroutdoor.com Pioneer Outdoor is a family owned company which operates a plant of 80 static faces and 34 digital faces around Springfield Missouri.  The company was formed in 2011 by Larry Lipscomb. Larry’s son Stu was named […]