Last week Neil Bell wrote that help wanted billboard ads  are surging.  Billboard Insider spoke with Blip’s Daniel Fleischer to understand whether their automated self-serve platform is being used for hiring and recruiting ads.  Blip is a good litmus test because their platform is used by thousands of small businesses across America to easily get access to OOH advertising via the online platform.

Daniel, there seems to be increased demand for help wanted ads on billboards.  What’s been Blip’s experience?

Hiring and recruiting ads have always been a strong reason for Blip customers to use our online platform. The fully automated self-serve nature of the platform means that any business can get an ad up on a billboard quickly, even the same day. We have indeed seen a slight increase in spend from this ad category in Q1 of this year.

What are the use cases for help wanted ads?

• Local businesses who love the flexibility of being able to start and stop a recruiting campaign on-the-fly
• Local franchises of regional or national retailers who have their own budgets for local initiatives that are not part of the their agency-executed media plan
• Small to midsize business who run ongoing campaigns with Blip. They may run several campaign types seasonally or concurrently, from brand awareness, to transactional or event-driven, to recruiting. They like being able to manage campaign types, locations and durations themselves on Blip’s platform.