Morgan Stanley Media analyst Ben Swinburne was bullish on out of home on a recent Morgan Stanley Thoughts on the Market podcast. Swinburne’s said this: We have a bullish view of the advertising recovery. Every datapoint on advertising that we’ve been hearing lately has been positive and we remain of […]
(ATLANTA, GA – February 19, 2021) – Thousands of students have returned to in-person learning at Atlanta Public Schools (APS) as of February 16th after a long hiatus of virtual learning. To help make this return a little easier, Atlanta-based Zep, Inc. contributed to APS’s comprehensive Return + Learn reopening plan. The program […]
By Melody Roberts, Out of Home Creative Every New Year, I think about what changes I can implement to offer clients a better creative experience. One thing always comes to mind: how we engage with our clients. Too many emails and texts = loss of dialogue and miscommunication. With what we […]
SB 144 which would limit the ability of municipalities to incentivize landowners to terminate billboard leases or refuse to renew billboard leases failed by in a senate vote on Monday. Here’s the bill’s language. The bill’s sponsor Senator David Hinkins introduced the legislation to prevent attempts by municipalities from paying […]
Company of the Day: Stokely Outdoor Markets: Oklahoma Address: PO Box 141277, Broken Arrow, OK. 74014-1277 Phone: 918-402-9016 Stokely Outdoor operates a plant of over 480 traditional and digital billboards in the Tulsa, Oklahoma area. The company was started by Bill and Sarah Stokely in 1978. Bill’s daughter Shelley joined […]
Kentucky House Approves Billboard Legislation The Kentucky House of Representatives overwhelmingly approved a revised billboard-control act, in response to a constitutional (free speech) challenge to the existing law. Insider provides a quick update: Federal courts have ruled against Kentucky’s billboard law because it distinguished between on-premise and off-premise signs. State […]
Rancho Santa Margarita, CA – February 23, 2021 – Road Runner Media, a Digital Out of Home media company driving the future of road safety and advertising, today announced that the company has partnered with Baseline Growth Capital for up to $62.5 million in financing. The capital will enable Road […]
Kevin Gephart spent 35+ years selling advertising including 12 years at Clear Channel Outdoor in Minneapolis. Last week he discussed how to use social media to sell out of home. Today he discusses overlooked prospecting techniques. For the next few weeks I’ll discuss 9 sometimes overlooked for out of home […]
Temperatures are in the 20’s and 30’s across much of the mountain west, midwest and northeast. Here’s some advice from out of home operators used to working in cold weather. Joe Mancuso, Bella Outdoor Outdoor labor in the winter presents challenges. For one thing productivity goes down as the temperature […]
Last week Insider polled readers about whether they are seeing inflation. 50% of readers reported they are seeing steel cost increases. 15% of readers are seeing now out of home cost increases. Here are the results from the Billboard Insider reader poll. [wpforms id=”9787″] Paid Advertisement
