Here are 7 takeaways from day one of the OAAA/Geopath 2021 conference.

(1) The recovery is occurring faster than expected, says Sean Reilly, CEO, Lamar Advertising

(2) “We learned how to sell other verticals,” Scott Wells, CEO, Clear Channel America on selling during covid.

(3) “Covid brought new brands” to out of home media, Jeremy Male, CEO, OUTFRONT Media.

(4) “Buildings will be a new canvas,” said Joanna Pena-Bickley of Amazon

(5) “Out of home amplifies voices on Twitter,” said Nola Weinstein of Twitter

(6) Dole foods posted a big OOH campaign to fight hunger. In the works at Dole: an OOH campaign to reduce food waste, said Rupen Desai, global CMO, Dole Sunshine Company

(7) A big factor driving demand for cannabis ads on OOH formats is robust competition among cannabis businesses, said Zach Friedman, SVP-client development, Talon America.

[wpforms id=”9787″]

Paid Advertisement