Netflix is making a splash in Times Square for its Outer Banks Season 2 premier. Today Netflix will stun visitors as the first advertiser in Times Square to employ anamorphic illusion technology in a digital out-of-home (OOH) campaign. As advertisers seek new ways to breakthrough and connect with consumers, […]
We featured Arthur Outdoor as our company of the day Wed but James Douglas has updated us on several new developments at the company so we are rerunning them today. Company: Arthur Outdoor Markets: Georgia Headquarters: Rome, Georgia Phone: 706-512-0620 Email: jdouglas@arthuroutdoor.com Arthur Outdoor was founded in 2017 by James and Samuel Douglas. The company […]
John Arnold is the owner of Arnold Outdoor and a co-founder of the Independent Billboard Operators. He’s able to pack lots of wisdom into a few words. See Arnold’s Four Rules for Outdoor Operators. Today John gives tips on out of home sales. On making the next call right after a closing. […]
Lucit sends big-ticket inventory from realtors, auto dealers, ag dealers and recreational dealers directly to digital billboards in real time. Billboard Insider talked with Lucit’s CTO Eric Kubiwschta. How did Covid impact your business. We essentially began building our product a few months before Covid hit. Our initial target was […]
A reader asks: “Do you know any providers of glue for those in the business still using paper posters?” If you know of a source please email davewestburg@billboardinsider.com or use the form below. We’ll publish the results. [wpforms id=”56020″] Paid Advertisement
On today’s Billboard Insider podcast Adomni founder Jonathan Gudai talks about how out of home is recovering and what he thinks of the capital flowing into programmatic out of home. Here are the highlights. How is out of home recovering from covid? We feel like we are back right now. […]
AUSTIN, Texas, July 27, 2021 /PRNewswire/ — Lamar Advertising, one of the largest out-of-home (OOH) advertising companies in the world, and Grocery TV, a digital out-of-home (DOOH) advertising company in grocery retail, have partnered to package their premium inventories, so that advertisers can activate simultaneously in grocery stores and large-format billboards through a singular […]
Company: Arthur Outdoor Markets: Georgia Headquarters: 103 Pine Valley Road, Rome, Georgia 30165 Phone: 706-512-0620 Email: sdouglas@arthuroutdoor.com Arthur Outdoor was founded in 2017 by James and Samuel Douglas. The company owns two billboards in Rome, Georgia. In addition to owning a billboard plant the company provides web design, social media […]
A reader writes “we have seen a greater than average amount of advertisers slow paying or not paying their bills. Last month we did not hit our 93% collection budget. We also have more in 60-90+ than we have in a long time. I wonder if other companies are seeing […]
The Olympic games are finally here and thanks to Xfinity & Intersection, it’s possible to meet Team USA on the streets of Philly ahead of the Opening Ceremonies. With a new multi-media Out of Home (OOH) campaign, Xfinity is turning bus stops into digital playgrounds thanks to AR. Passersby […]
