Author: billboardinsider

WOW Media to Install New Digital at Inglewood Downtown Market Street Promenade

October 4, 2021—LOS ANGELES—Today digital signage leader WOW Media announced its most artistic full-motion digital outdoor billboard to date. The new board will be located at the intersection of South La Brea Avenue and Manchester Blvd., the high-profile entrance to Inglewood’s Downtown Market Street Promenade. The full-motion digital display will […]

Company of the Day: Bullfrog Outdoor

Company:  Bullfrog Outdoor Markets:  Michigan, Indiana Headquarters:  220 Club Course Drive, Fort Wayne, IN. 46814 Email:  charliebullfrog@comcast.net Phone:  260-625-JUMP Bullfrog Outdoor owns a 45 structure, 110 face out of home plant around Ft Wayne.  The company was founded by Charlie MacIntyre in 1998 after a successful career with 3M in Chicago and Fort Wayne. […]

Sophia Holley on Lamar v Cincinnati

By Sophia R. Holley, Keating Muething & Klekamp PLL The Ohio Supreme Court recently struck down a billboard tax as unconstitutional in Lamar Advantage GP Co., LLC v. Cincinnati, Slip Opinion No. 2021-Ohio-3155. The case evaluated an excise tax placed on the installing, placing, and maintaining of outdoor advertising signs in […]

81% of Advertisers to Recommend Digital OOH Over Next 12 Months

NEW YORK — October 6, 2021 — DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced initial results from its Digital Out of Home (DOOH) Thought Leadership Study. The study was conducted by Advertiser Perceptions, the global […]

Geopath Adds Board Members

New York, NY (October 5, 2021) – Geopath, a non-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today announced the appointment of new members to its Board of Directors, including members of the Executive Committee and Ex-Officio members. Representing all facets of the industry, the new […]

Clear Channel Outdoor Execs Optimistic About Future

Clear Channel Outdoor Americas CEO Scott Wells and CFO Brian Coleman were optimistic about the future in their comments at the 29th Annual Deautsche Bank Leveraged Finance Conference.  The highlights: Wells is optimistic on the future I’m excited about the future of out of home.  I don’t think there’s a […]

OAAA Sales Tip: Holiday Shopping and Travel 2021

The 2021 holiday retail season presents enormous opportunity for retailers, especially as they look to make up ground lost in the pandemic. Consumer mobility is at or near COVID-era highs, and OOH has a unique position to engage consumers when they are most likely to act – at or near […]

Media Resources Wins Sign Company of the Year in Canada

By Media Resources This year a huge accomplishment for Media Resources was taking home the award for Sign Company of the Year in Canada. We were chosen for our support to the industry and our commitment to excellent customer service. This is a direct reflection of the amazing work our team […]

Company of the Day: Brown Outdoor

Company: Brown Outdoor Advertising, LLC. Markets: North Carolina Headquarters:  PO Box 848, Carey North Carolina Phone: 910-289-0410 Email: Brownoutdoor@yahoo.com Brown Outdoor operates a billboard  and wallscape plant in North Carolina.  The company was started in 2002.  The company is owned by Jarrett Brown.  Insider talked with Brown. Jarrett, how did you enter the out of […]