Park Outdoor’s Stephen Frank calls our attention to a new build on land owned by the town of Camillus, NY. The property had this old wood billboard. Park Outdoor received approval to replace the old wood structure with a 12 x 23 Daktronics digital billboard. Park removed the old billboard […]
Author: billboardinsider
BounceCurl gets 47% brand awareness lift with OUTFRONT/Vistar digital billboard and mobile retargeting campaigning.
A two minute video describing an OUTFRONT/Vistar Media digital billboard and mobile retargeting campaign which generated a 47% lift in brand awareness for the hair product company Bounce Curl. [wpforms id=”9787″] Paid Advertisement
Company of the Day: Anderson Outdoor
Company:Anderson Outdoor Advertising Headquarters: 9 Azalea Drive, Key West, FL 33040 Markets: The Florida Keys Phone: 305.294.5479 Email:AOAKW@AOL.COM Anderson Outdoor Advertising has been helping brands capitalize for over 22 years in the Florida Keys. They offer solar powered bus shelters, airport LCD monitors and backlit signs at both the airport and ferry terminal. […]
Covid’s impact by OOH Sector
Here’s a chart showing the impact of covid on US out of home revenues by sector. Billboards were down the least and have come back the fastest. Place based and transit fell farther and have yet to fully recover. Change in US Out of Home Revenues by Industry Sector Billboards […]
Williamson Celebrates 50th Transaction
Williamson & Associates recently celebrated its 50th out of home transaction since its founding in 2017, with the sale of Estus Outdoor in Savannah, GA to Renfroe Outdoor Advertising. Billboard Insider talked with the company about the deal. Dick Estus has a long out of home pedigree. Absolutely, Dick Estus […]
Clear Channel Outdoor Partners with Nintendo to Promote Summer Learning
New York, New York—Today in a coast-to-coast kick off to National Summer Learning Week (July 12-16), the National Summer Learning Association (NSLA), the nation’s only organization dedicated solely to ensuring accessible learning opportunities for children, took over all Clear Channel Outdoor nationwide digital billboard displays, featuring the Game Builder Garage […]
15 Rules For A Persuasive OOH Sales Presentation
If the thought of delivering a presentation makes you nervous, you’re in very good company. Beyoncé, Barbara Streisand, Prince Harry, Tiger Woods, and Adele all have stage fright. It’s natural to be uneasy, it’s up to you if you stay uneasy. The value of your ideas and your ability to […]
Onescreen.ai Joins the Automated Out of Home Crowd
Onescreen.ai raised $1.2 million in pre-seed funding to automate the buying and selling of digital out of home inventory. The company’s investors include Hubspot cofounders Brian Halligan and Dharmesh Shah, Lola.com CEO Mike Volpe, buySellAds.com CEO Todd Garland and HappyNest CRO Jeanne Hopkins. Sam Mallikurjunan is cofounder and CEO. The […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: American Billboards
Company: American Billboards Headquarters: Jonesboro, Arkansas 72404 Markets: Arkansas Phone: 870-215-2704 About: American Billboards, formerly Roc Outdoor, operates 67 billboard structures with approximately 182 faces in the following communities in Arkansas: Augusta Blytheville Bono Brookland Cash Dell Earle Harrisburg Jonesboro Lake City Leachville Lepanto Manila Newport Osceola Paragould Walnut Ridge [wpforms id=”9787″] Paid Advertisement
























