NEW YORK, NY – December 22, 2021 — OUTFRONT Media Inc. (NYSE:OUT) announced that it has acquired 21 large format wall displays – 18 static and 3 digital – in the city of Detroit, Michigan from Total Outdoor. OUTFRONT is the leading out of home provider in the market. The large, spectacular wall assets are in premium locations within Detroit’s central business district, targeting several major consumer areas, including offices, apartments, restaurants, stadiums, theaters, hotels, casinos and other entertainment venues.
“This acquisition increases our robust coverage in Detroit, a top 15 DMA market in the U.S. and our largest market in Michigan,” said Jeremy Male, Chairman and Chief Executive Officer of OUTFRONT. “All of the acquired inventory is in high profile areas within Detroit’s thriving central business district.”
“We are extremely excited to have stellar wall assets, all within Detroit’s vibrant city center,” said Jeff Terlep, OUTFRONT’s Regional General Manager, Michigan and Ohio. “These dominant displays in prime locations provide excellent coverage for capturing a variety of highly-desirable audiences who work/play/visit downtown Detroit, as it continues to grow.”
Billboard Insider’s take: Total Outdoor is backed by Flexis Capital. The OUTFRONT sale is the latest in a long list of Total Outdoor asset sales which include the following
- 8 Chicago structures to Red Star in January 2020
- Some Boston assets to American Tower (September 2019)
- Some Chicago structures to OUTFRONT (September 2019)
- Some San Francisco faces to New Tradition (July 2019)
- The Portland/Seattle plant to Pacific Outdoor (December 2019)
Total’s website mentions assets in Los Angeles, Boston, San Francisco and Minneapolis. Billboard Insider suspects we haven’t seen the last of the Total Outdoor sales.
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