Author: billboardinsider

Rob Jackson: Outdoor is as powerful as ever. When you do it well people talk.

Today’s podcast guest is Rob Jackson the founder and Creative Director of Extra Credit Projects talks about humor, out of home design mistakes and why his firm never tires of doing good. Your firm is marked by an impish sense of humor. We try to get attention…not always humor.  You […]

Place Exchange Launches First Certification for Programmatic OOH

New York, NY — September 22, 2020 — Place Exchange, the out-of-home (OOH) supply platform that enables marketers to unify execution, optimization, reporting, and attribution for OOH with other programmatic channels within their omnichannel DSPs, has launched the PX Clear certification program to ensure quality, consistency, transparency, and compliance across […]

Vistar Brings Programmatic OOH to New Zealand

Vistar Media, the leading global provider of software for digital-out-of-home, is launching programmatic capabilities in New Zealand. Currently in beta with agencies Omnicom Media Group and Acquire, this launch will provide buyers with programmatic access to valuable inventory from Lumo and Val Morgan. Through the Vistar DSP, buyers seeking to […]

Company of the Day: Moreland Signs

Company: Moreland Signs Markets: Alabama, Mississippi, Tennessee, Arkansas Headquarters: 800 Market Street, Suite 215, Chattanooga, TN  37402 Phone: 423-756-7767 Email: morelandsigns@yahoo.com Moreland signs operates an outdoor plant of approximately 200 signs Alabama, Arkansas and Mississippi.  In December 2018 the company sold its Tennessee signs to Blanning Company.   Moreland Signs was formed in 1988 and […]

The Billboard Book on Clinton’s Bookshelf

Yesterday Insider wondered where the The American Billboard book on Bill Clinton’s bookshelf came from.  Turns out Nancy Fletcher, former CEO of OAAA and current member of the Board of Directors of Lamar Advertising, gave Clinton a copy of the book in the early 90’s when the book first came […]

Exponation Files Chapter 7 Bankruptcy

Exponation, the company which has produced Digital Signage Expo has filed Chapter 7 bankruptcy.  Geri Wolf tells Insider that Digital Signage Expo as well as the company’s other shows disappear with the company. Dear Friends & Partners, I am sad to tell you that Exponation, LLC, which produced DSE is […]

Lamar Advertising to Manage Transit Advertising on New Denver Commuter Rail Line

Photo credit: RTD Baton Rouge, LA – September 21, 2020 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, announced today that it will manage all transit advertising displays on the new N Line commuter rail in metro Denver, expanding its […]

Rothfelder on International Outdoor vs City of Troy

On September 4, 2020, the Sixth Circuit Court of Appeals in International Outdoor, Inc vs City of Troy issued a mostly procedurally technical decision, but perhaps more importantly, announced that “a regulation of commercial speech that is not content-neutral is still subject to strict scrutiny under Reed.” Specifically, International sought […]