Today’s podcast guest is Rob Jackson the founder and Creative Director of Extra Credit Projects talks about humor, out of home design mistakes and why his firm never tires of doing good. Your firm is marked by an impish sense of humor. We try to get attention…not always humor. You […]
Author: billboardinsider
Place Exchange Launches First Certification for Programmatic OOH
New York, NY — September 22, 2020 — Place Exchange, the out-of-home (OOH) supply platform that enables marketers to unify execution, optimization, reporting, and attribution for OOH with other programmatic channels within their omnichannel DSPs, has launched the PX Clear certification program to ensure quality, consistency, transparency, and compliance across […]
Vistar Brings Programmatic OOH to New Zealand
Vistar Media, the leading global provider of software for digital-out-of-home, is launching programmatic capabilities in New Zealand. Currently in beta with agencies Omnicom Media Group and Acquire, this launch will provide buyers with programmatic access to valuable inventory from Lumo and Val Morgan. Through the Vistar DSP, buyers seeking to […]
Company of the Day: Moreland Signs
Company: Moreland Signs Markets: Alabama, Mississippi, Tennessee, Arkansas Headquarters: 800 Market Street, Suite 215, Chattanooga, TN 37402 Phone: 423-756-7767 Email: morelandsigns@yahoo.com Moreland signs operates an outdoor plant of approximately 200 signs Alabama, Arkansas and Mississippi. In December 2018 the company sold its Tennessee signs to Blanning Company. Moreland Signs was formed in 1988 and […]
The Billboard Book on Clinton’s Bookshelf
Yesterday Insider wondered where the The American Billboard book on Bill Clinton’s bookshelf came from. Turns out Nancy Fletcher, former CEO of OAAA and current member of the Board of Directors of Lamar Advertising, gave Clinton a copy of the book in the early 90’s when the book first came […]
Exponation Files Chapter 7 Bankruptcy
Exponation, the company which has produced Digital Signage Expo has filed Chapter 7 bankruptcy. Geri Wolf tells Insider that Digital Signage Expo as well as the company’s other shows disappear with the company. Dear Friends & Partners, I am sad to tell you that Exponation, LLC, which produced DSE is […]
A New Kind of Holiday Season – Using DOOH to advertise to consumers as they adjust holiday plans
By Norm Chait, Director of Out-of-Home Product/Sales at Ubimo a Quotient brand. The holidays are approaching quickly, but consumers are unsure of how this beloved season will play out due to the current landscape. From Halloween to Thanksgiving to winter festivities the holidays are usually a time for families and […]
Lamar Advertising to Manage Transit Advertising on New Denver Commuter Rail Line
Photo credit: RTD Baton Rouge, LA – September 21, 2020 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, announced today that it will manage all transit advertising displays on the new N Line commuter rail in metro Denver, expanding its […]
World Out of Home Organization “Our Second Chance” Promo Hits 40,000 Digital Screens
The World Out of Home Organisation’s #OurSecondChance campaign has appeared on more than 40,000 digital screens worldwide, making it comfortably the world’s biggest all-format digital Out of Home campaign ever launched. The rate card value of the media space provided, is estimated at US$40m to date, way ahead of the […]
Rothfelder on International Outdoor vs City of Troy
On September 4, 2020, the Sixth Circuit Court of Appeals in International Outdoor, Inc vs City of Troy issued a mostly procedurally technical decision, but perhaps more importantly, announced that “a regulation of commercial speech that is not content-neutral is still subject to strict scrutiny under Reed.” Specifically, International sought […]