Author: billboardinsider

Rate This Ad By Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently. This week’s rating is provided by Greg […]

Wanted: Father’s Day Pictures

One of the great things about out of home is how many family owned businesses there are.  Look at this picture of Austin Aucoin (left) and Thane Aucoin at Action Outdoor.   Do you work with your Dad in an out of home company?  Send davewestburg@billboardinsider.com a picture.  We’ll run […]

Company of the Day: Ad on the Move

Company:  Ad on the Move Markets:  Nationwide Address: 4488 Lower Park Rd, Orlando, Florida. 32814 Email:   info@adonthemove.com Phone:  877-407-2800 Ad on the move was formed in 2015 to operate intelligent mobile digital billboards on truck fleets.  The billboards are placed on the rear side of trailers traveling between major metropolitan […]

The Out of Home Widget You Need To Know About

The most often asked question Billboard Insider gets is “how much does it cost to rent a billboard in…”  We refer the questioner to the Adquick “how much does a billboard cost” widget.  Here’s what the landing page looks like.   The widget gives you pricing information based on the […]

Company of the Day: Action Outdoor

Company: Action Outdoor Market:  Louisiana Headquarters: 7302 Hwy 182 East, Morgan City, Louisiana. 70380 Phone:  985-384-3622 Action Outdoor is a family owned company with over 25 years experience in the out of home business.  The company operates a billboard plant in Louisiana.  Insider talked with Austin Aucoin How did you […]

Ray Moyers Retiring

As the old saying goes, how quickly time flies when you are having fun. I still have fond memories of my first job as a real estate rep with White Advertising in Dallas, TX in 1970. My territory was Arkansas, Oklahoma, and Dallas Metro. It was a much different business […]

Lamar Wins Akron Bus Contract

Baton Rouge, LA – June 8, 2021 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, today announced that it has secured a 5-year transit advertising contract with Akron Metro, the company providing bus services in and around Akron, OH. Lamar […]

Vistar Can Measure Moving Inventory Including Taxi and Rideshare Tops

NEW YORK (June 10, 2021) – Vistar Media, the leading end-to-end programmatic ecosystem for digital out-of-home (DOOH), today announced it can now measure moving inventory, including taxi and rideshare tops, alongside non-moving OOH media types in the U.S. across media owners including Curb, Firefly and Lyft. Driven by the rise in taxi and […]

Why Your Out of Home Company Needs Cyber Insurance

Cyber attacks are in the news.  Colonial Pipeline paid $5 million in ransom to recover data after a ransomware assault.  A portion of the ransom was later recovered but the attack shut 5,500 miles of pipeline and disrupted half the east coast fuel supply.  On a  Lamar CFO Jay Johnson […]

Company of the Day: 94 Outdoor

Company:  94Outdoor Advertising Headquarters:  300 11th Street North, Sartell, MN 56377 Markets:  Minnesota Phone: (320) 249-5625 Email: 94OutdoorAd@gmail.com 94Outdoor owns a double sided digital billboard and a double sided static billboard in Minnesota.  Insider talked with the company’s owners Jeff and Stacy Blonigen. How did you get interested in the out home business? […]