WASHINGTON D.C. (October 13, 2021) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, today released guidance to improve Marketing Mix Models (MMM) and OOH Attribution for both OOH sellers and omnichannel media buyers. […]
Company: Cameron Outdoor Markets: North Carolina Headquarters: 805 Trade Street NW Suite 101, Concord, NC 28017 Phone: 704-825-8679 Cameron Outdoor operates a digital billboard off I-85 less than half a mile from the city of Charlotte. The unit is 5 feet off the right of way and is the closest digital billboard to the […]
Today out of home leasing and development expert Andy Goodman talks about public, private and shopping center landlords. The difference between a private and public landlord With a private property owner I am most successful with a 1 or 2 page lease. When I get a lease with a private landlord […]
Atlanta, GA, Oct. 12, 2021—Intermx, a leading location data and platform-provider, today named Kym Frank to the newly-created role of Global Chief Experience Officer (CxO). Intermx is already the dominant provider of location and human mobility intelligence solutions for the out-of-home advertising industry (OOH) in the United States. Their product […]
Most of your sales staff should be composed of generalists but having a couple of key specialists in advertiser categories can be very profitable. Newspapers have practiced this for years. Muscle-build your sales team with 1 to 3 key specialized sales reps. Strategically identify and target your top five advertiser […]
New York, NY – October 7, 2021 – Talon America, a leading independent Out of Home (OOH) media specialist, today announced that it has been appointed as U.S. OOH media agency partner by Kwik Trip, a family-owned convenience store chain based in La Crosse, WI. Kwik Trip is expanding into new markets and Talon was selected as […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Bus Bench Ads Markets: Nationwide Address: 5555 Inglewood Blvd, #206, Culver City CA 90230 Email: Anna@busbenchads.com Phone: 424-228-4424 Bus Bench ads is an agency which places out of home advertising on bus benches in the following cities: Dallas Denver El Paso Los Angeles Nashville Omaha Philadelphia Phoenix Sacramento San Diego Spokane Tampa Tucson […]
Startup Verde Outdoor Capital, LLC is seeking to make loans of $1-$50 million to out of home owners and operators. Billboard Insider talked with Verde Outdoor Capital President Rickard Strom. On forming Verde Outdoor Capital I’ve been a commercial lender for 20 years. I have always liked helping small to […]
OREM, Utah, Oct. 7, 2021 /PRNewswire/ –Blip announces availability of its Blip Marketplace Index (Blip MI), a proprietary index reflecting purchasing trends and sentiment on Blip’s out-of-home marketplace. It is derived from millions of data points across approximately 20,000 SMB billboard budgets. As broadcast advertising is often first to be trimmed with tightening […]
