Author: billboardinsider

Mood Media Seeking Acquisitions

Mood Media, the on-premise and connected media solutions company is seeking niche based out of home and place based advertising acquisitions.  Insider talked with Mood Media SVP Strategic Alliances, Eric Sinoway. Could you give us a short overview of Mood’s history and products?  In business for more than 80 years, […]

O2 lauches “Follow Me” Interactive campaign on Westfield Digital

O2 has introduced “Bubl,” a loyal and reliable blue robot, to the public at Westfield’s Eat Street as part of its engaging, new interactive digital OOH campaign. Bubl forms part of O2’s bold new creative platform, showcasing how O2 continues to be there for its customers, ensuring they have the […]

Company of the Day: Myrtle Beach Outdoor

Company:  Myrtle Beach Outdoor Advertising Markets:  North Carolina, South Carolina Address: 621 S Madison St, Whiteville, NC  28472 Phone: 910-642-8121 Email: ajernigan@mboutdoor.com Myrtle beach outdoor operates a plant of bulletins, jr bulletins and digital displays in North and South Carolina.  In October 2019 Myrtle Beach sold 14 billboard faces in Florence […]

What’s in a Good Out of Home Media Kit?

Two readers asked Insider to explain what’s in a good out of home media kit.  A media kit is a document prepared for an ad agency or larger ad client to present information about your company, signs and markets.  A media kit differs from a ride sheet in that a […]

Biden Remembers His First Billboard

Insider couldn’t help noticing this quote on Joe Biden’s twitter feed last night.  Politicians love billboards to communicate to the public. [wpforms id=”9787″] Paid Advertisement

Geopath Reports Traffic is 91% of Normal

The Geopath mobility report dated October 1, 2020 shows that average daily miles travelled is 91% of travel occurring the first week of March prior to covid 19 restrictions. The week of 9/21 was down slightly versus the prior week in nearly all states. [wpforms id=”9787″] Paid Advertisement

Company of the Day: Munn Outdoor

Company: Munn Outdoor Advertising Markets: Mississippi Headquarters: 772 Highway 49 N, Hattiesburg, MS Phone: 601-264-7446 Munn Outdoor operates a billboard plant in with 119 faces in the following Mississippi communities: Brooklyn Collins Columbia Hattiesburg Lucedale New Augusta Purvis Prentice Sumrall Wiggins Munn Outdoor was started in 1981.  It is a sister […]

Out of Home Stocks Trail Market in Third Quarter 2020

Out of home stocks had a volatile third quarter as you can see below.  OUTFRONT led the way with a 3.9% gain for the third quarter of 2020.  Clear Channel Outdoor was up 2.4% and Lamar declined 0.2%  The Standard and Poors Index was up 9.6%. Public out of home […]

Degree Runs Keep Moving Campaign

  Degree Deodorant launched an innovative keep it moving campaign Monday September 21. The digital ads are strategically placed nationwide around gas stations, grocery stores, and charging stations, disrupting mundane, everyday moments and turning them into fun, unexpected reminders to stay active and keep moving. With a Gallup poll reporting that 38% of […]

Lisa Rondina to Generate More Revenue for IBO Members

In May Lisa Rondina was hired as an Enterprise Marketing and Sales Advocate at the IBOUSA.  Her job is to generate more revenue for IBO members by expanding agency relationships.  Insider talked with Lisa last week. How did you get into out of home. I worked for a small independent […]