NEW YORK, NY (September 27, 2022) – Vector Media, one of the nation’s largest transit advertising companies, in partnership with smart mobility operator Tranzito, has been awarded the City of Los Angeles’s Sidewalk and Transit Amenities Program to upgrade LA’s bus shelter network, providing much needed shade and amenities to the City. The contract, which has a term of up to 20-years, was approved by the Los Angeles City Council in a near unanimous vote on September 20,2022, marking an exciting new chapter in Vector’s emergence as one of the fastest-growing and most innovative OOH companies in the world.
Tranzito-Vector is a joint venture between Tranzito, an organization dedicated to helping public agencies assert control over public curb space to create equitable transportation for all, and Vector Media. Over the next five years, Tranzito-Vector will install 3,450 brand new shade and shelter structures across Los Angeles, as well as hundreds of other transportation amenities to enhance the ridership experience. These new structures will incorporate state-of-the-art technology providing real-time arrival and departure information, city messaging, and emergency broadcasts at 100% of locations. Additionally, the structures will have intuitive lighting technology, inductive cell-phone charging, and a host of other features. Additional amenities will include e-scooter docks for last mile mobility, shared delivery lockers, and information and wayfinding kiosks. The new structures will be built on an open architecture enabling the structures to evolve and incorporate new features as new technologies emerge and as the City sees fit to deploy.
“We are honored to have been selected by the City of Los Angeles to build out a world-class Sidewalk and Transit Amenities Program,” said Marc Borzykowski, CEO, Vector Media. “We want to thank Mayor Garcetti, Council President Martinez, Council Committee Chairs Krekorian and Blumenfield, the City Council, and StreetsLA for championing the needs of bus riders to provide equitable shelter, shade, safety, and comfort at the City’s bus stops. Our partnership with Tranzito and the city of LA will be built upon a commitment to providing the citizens of Los Angeles a haven while waiting for the bus, but also providing advertisers with an exciting new canvas to tell their stories.” Borzykowski continued, “we plan to roll out a series of new advertising and sponsorship initiatives that will serve all types of advertisers, from large national corporations to the many local small businesses and not-for-profits that make Los Angeles such a unique and dynamic City.”
“We believe it’s time to evolve the bus stop,” said Gene Oh, CEO, Tranzito. “As smart mobility experts, our aim is to help cities transform today’s bus stops into tomorrow’s mobility hubs, creating a network of connected infrastructure nodes that offer both passive and active communication on the streets, and provide amenities and comforts that everyday bus riders need. Advertising revenue will be a key driver to realize this vision, and Vector Media’s focus on transit advertising and innovative thinking make this a perfect partnership to help Los Angeles and other cities evolve with smart-city technology.”
The 3000+ shelter network will include approximately 700 dual-panel digital OOH displays as well as 100 16-foot icon panels for premium advertising placement across Los Angeles. Vector Media looks forward to rolling out this program to create a better and more equitable Los Angeles and to providing brand new world-class assets to help advertisers reach and engage Angelenos where they live, work and play.
To learn more about the program and see more photos of the prototype in action, visit www.Tranzito-Vector.com
About Vector Media
Vector Media (www.vectormedia.com) is one of the nations’ largest outdoor media companies, specializing in large and small format transit media opportunities and the creation of interactive brand experiences. The company’s current inventory is spread over 55 US markets and includes over 30,000 advertising faces, comprised of municipal and privately owned transit vehicles, transit shelters, billboards, and the nations’ only coast-to-coast double-decker advertising network.=
About Tranzito
Tranzito is a new mobility operator that helps cities with micromobility, curbside management, and multimodal infrastructure. Established as BikeHub in 2004, it operates large-scale bike parking, bike share, and mobility hub programs for leading transit agencies in the United States. BikeHub became Tranzito to better address the convergence of all forms of new mobility.
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