John Bodger, OUTFRONT’s Twin Cities Real Estate Manager for 33 years, retired last week after a 42 year out of home career. Bodger built over 500 static billboards and 32 digital billboards during his career. This week Bodger talks about getting into the out of home business, R.O. Naegele […]
Two years ago, Insider published a piece on the importance of involving young people in the billboard industry. In honor of the 2022 Super Bowl and Bengals quarterback, Joe Burrow, I wanted to provide an update on this topic. Who designed the Joe Burrow billboard? The billboard was designed by […]
By Gina Kuck, Business Development, Daktronics National Account Do you ever feel like you’re having a Groundhog Day experience? Scene: Groundhog Day, the movie (1993) Plot Summary: A weather man is reluctantly sent to cover a story about a weather forecasting “rat” (as he calls it). This is his fourth year on […]
BOSTON and NEW YORK — Feb. 8, 2022 – Mesmerize, a prominent out-of-home (OOH) media company specializing in patient education at the point of care, is pleased to announce the addition of medical imaging offices to its point of care network via a new partnership powered by OneScreen.ai, a SaaS-enabled […]
Company: Gateway Outdoor Advertising Markets: Connecticut, Delaware, New Jersey, Michigan, New York, Pennsylvania, South Carolina, Virginia, West Virginia. Address: 18 Pleasant Grove Road, Long Valley, NJ. 07853 Phone: 908-684-8122 Gateway Outdoor Advertising has a transit advertising, bus shelter, convenience store and billboard business with over 3,500 billboards and transit faces […]
By Chris Stark and Craig Berry, Stark Capital Solutions Being heavily involved in both the brokerage and lending markets, Stark Capital Solutions has a unique perspective to analyze and account for certain industry trends. The booming M&A market has been well publicized over the past 6-12 months. However, our 2021 […]
Billboard Insider looks at a lot of out of home websites to compile company of the day articles and our annual list of ooh companies. Kudos to Jessica Cheesman and the Keystone Outdoor team for a great website/logo/brand refresh. The site is clean, simple and uncluttered. Terrific sign pictures. The Our […]
“All politics are local” is an axiom that proves OOH is the most powerful media to drive political campaigns. Now is the time to pursue political candidates for the mid-term primary elections prior to and including the general election on November 8, 2022. Check your state’s Secretary of State website […]
Last week Billboard Insider posted US billboard market share figures. Here are market share figures for the entire US out of home industry (e.g. billboards, place based, transit/airport, street furniture) based on the first 9 months of 2021. The independent out of home companies account for 38% of the market, […]
Circle Graphics and ODN are pleased to announce a new three-year partnership covering almost every aspect of OOH print production. The teams at both companies have known each other for many years, and this foundation of trust and respect enabled a mutually beneficial agreement. “We are very pleased to be […]
