Author: billboardinsider

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Munn Outdoor

Company: Munn Outdoor Advertising Markets: Mississippi Headquarters: 772 Highway 49 N, Hattiesburg, MS Phone: 601-264-7446 Munn Outdoor operates a billboard plant in with 165 faces in the following Mississippi communities: Brooklyn Collins Columbia Hattiesburg Lucedale New Augusta Purvis Prentice Sumrall Wiggins Munn Outdoor was started in 1981.  It is a sister […]

The Importance of Persistence in Selling Out of Home

By Kevin Gephart Billboard Insider reader Tom Giesken asked me “what’s the most important thing to teach a new out-of-home sales rep?” The answer is persistence. Early in my career, I had a craggy old sales trainer. He said when you call on a new prospect, you look like a […]

Company of the Day: M&S Signs

Company: M&S Signs Markets: Northeastern Michigan Headquarters: East Tawas, MI  48730 Phone: 989-820-6791 or 989-310-0632 M&S Signs is locally owned and operated by Cliff Miller and Don Seymour. Cliff and Don started M&S Signs in 1992 to make affordable advertising available that would reach both the local customer and tourists in Northeastern Michigan. It […]

Clear Channel Outdoor’s Second Quarter 2022 Financials at a Glance

SignValue has prepared this summary of Clear Channel Outdoor’s second quarter 2022 financials.  Reach out to one of their consultants for a confidential consultation at (480) 657-8400 or info@signvalue.com.     [wpforms id=”9787″] Paid Advertisement

Billboard Structures 101

Most new billboards are monopoles.  Billboard Insider asked Productivity Fabricators President  Jon Odom to explain the role and importance of each part of a a monopole. Column This is the huge metal tube that holds the sign up in the air.  The heaviest part of the structure.   It is the […]

Silvercast Media Brings 3D Spectacular to Times Square

New York, NY — SILVERCAST Media, a premier Out of Home advertising company operating high-profile outdoor media across the United States, will be showcasing groundbreaking, 3D digital art on in the heart of Times Square for the public to enjoy through the week. Appearing on SILVERCAST’s 30,000 sq. ft. iconic […]

OUTFRONT Seminar on the Urban Consumer

OUTFRONT is hosting a panel discussion on Today’s urban consumer today at 2pm eastern.   [wpforms id=”9787″] Paid Advertisement

OUTFRONT’s Second Quarter 2022 Financials at a Glance

SignValue has prepared this summary of OUTFRONT Media’s second quarter 2022 financials.  Reach out to one of their consultants for a confidential consultation at (480) 657-8400 or info@signvalue.com.         [wpforms id=”9787″] Paid Advertisement

Smartify Runs PSA’s Supporting Refugees

Vienna, VA, August 16, 2022 –Smartify Media, a digital out of home and in-retail digital advertising platform, today announced that it will be providing inventory for the running of PSAs in support of HIAS, a global refugee organization, across its media network. The PSAs, appealing for donations to aid refugees […]