During last week’s Clear Channel Outdoor Investor Day, Erika Goldberg, Clear Channel Outdoor Chief of Business Operations talked about the steps she’s taken to improve and automate the company’s operations. The old way of doing business. When I joined Clear Channel my immediate focus was on all of our workflows, […]
BOSTON – September 7, 2022 – The MBTA announced today the installation of its first interactive Information Kiosk, part of a state-of-the-art, street furniture network across the Greater Boston region. This is part of an ongoing co-investment between the MBTA and Intersection, an out of home media company, to enhance […]
A team of Clear Channel Outdoor execs provided a detailed review of Clear Channel Outdoor’s operations and strategy at last week’s Clear Channel Outdoor Investor Day. Here are the financial highlights from the investor day press release, investor day powerpoint and 2.5 hour investor day livestream. We’ll review the operating, […]
W351 is a 25 year old out of home company which has patented a solution to install cellular antennas inside billboards. Here are links to the company’s US patent and Billboard Antenna Powerpoint. Billboard Insider talked to Andres Masco, the company’s US business development representative. Your powerpoint shows several installed […]
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Company: Omaha Bus Bench Market: Nebraska Address: 17410 Storage Road Suite A, Omaha, NE. 68136 Email: digital@bestbuysigns.net Phone: 402-861-0384 Omaha Bus Bench operates a bus bench advertising plant with 500 locations in Omaha, Nebraska. The company is more than 30 years old. Jim Paulison is the owner. Paulison also owns […]
Defining creativity for the purpose of selling OOH is the ability to generate ideas. These thoughts are adapted from a breakthrough book A Technique for Producing Ideas by James Webb Young. To paraphrase, we aren’t selling OOH space, we are selling ideas. Producing ideas is a very specific process based […]
Company: Oldham Boy Outdoor Advertising Markets: Illinois Address: 2311 North Main St., Eldorado, IL. 62930 Email: oldhamboy@frontier.com Phone: 618–841-2228 Oldham Boy operates a 10′ by 20′ digital billboard on US Route 45 in South Eldorado, IL. Pricing is $350-375/month. Roy Oldham is the company’s owner. The company was started in […]
I have put up 100 digital displays in the last 15 years and I have learned a whole lot about how to do it successfully. More often than not, I had to learn the hard way. Here are 10 things to consider. 1. Don’t go cheap on your display. You […]
Statler Billboards is pleased to announce the sale of its 62 out of home advertising faces in the Pittsburgh, PA DMA to McWhorter Media Group. Williamson & Associates acted as exclusive broker and advisor to the seller. Statler Billboards is a local family-owned business originally started in 1990. Their coverage […]
