Last week out of home sales veteran Jim Lyke talked about the personal touch when selling out of home.  Today he talks about using in-person and social networks to sell out of home.

In person networking.

A lot of my local customers were in Rockford.  I became a chamber ambassador because I saw it as a great way to meet business people.  I think the best move that I ever made was joining a chamber networking group called the Advantage Club.  We all talked about our businesses during the meetings but I felt like I didn’t approach it as a place where I had to push my products, though obviously I hoped I would get leads.  I ended up getting a lot more business out of my membership in that group than I expected.  And I really didn’t have to work it.  A lot of times, at the end of a meeting, someone would come up to me and say “you and I need to sit down and talk about billboards.”  I got a lot of business just from getting to know those folks.

Using Facebook

Reaching out through Facebook Messenger was a great tool I used if I couldn’t find a phone number or any other good contact information for a new business preparing to open.  One of those was a chain restaurant that opened in Janesville, Wisconsin.  They had a page up to announce they were going to be open in a few months and were preparing to hire.  I reached out to them and lo and behold they ended up taking two interstate billboards.

Want to learn to sell out of home.  Buy The Ultimate OOH Sales Guide for $69.96 plus $5 shipping.  Order your copy by emailing info@billboardinsider.com.  To learn more visit The Ultimate OOH Sales Guide.

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