Today’s column by Billboard Planet National Sales Consultant Pete Hautem shows that a great out of home creative idea can come from anyone. Being in the Out-of-Home business for, literally, decades, I have had the opportunity to work with lots of folks with unique credentials and histories. So, I thought […]
Author: billboardinsider
Fotofetch Billboard Shot of the Week
FotoFetch has been out this week shooting photos and videos in Vacaville CA, San Francisco, San Jose, and Whittier, CA too. Arvada CO, Corpus Chisti, Somerville TX, and then NOLO again! Bayou Bernard Country in Louisiana, Holly Springs southeast of Memphis, Springfield MO, St. Charles near Chicago, Milwaukee, East Lansing […]
Branded Cities Goes Digital on Toronto’s Lake Shore Boulevard
Branded Cities is the premier Out-of-Home and iconic media company in North America. We are excited to announce the launch of four digital spectaculars located at Lake Shore Boulevard along the stretch that sees commuters heading into the Gardiner Expressway and Ontario Place. These new digital displays feature two locations […]
Company of the Day: Premier Signs
Company: Premier Signs Markets: Minnesota, North Dakota Headquarters: 601 1st St N, PO Box 66, Mentor Minnesota 56736 Phone: 218-637-3000 Email: nick@premiersignsmn.com Premier Signs operates 120 static billboard faces and three digital billboards in Northwest Minnesota and Eastern North Dakota. The firm also has a signboard and banner business. The firm was […]
Andy Goodman on Being Precise About a Billboard Location
Today out of home development and leasing expert Andy Goodman talks about the importance of correctly identifying your structure’s location in a lease. How should you identify a structure’s location in a lease? This can be a problem if you have a lease for a billboard along with an address […]
Jim Lyke on 3 Big Changes in 16 Years Selling Out of Home
Jim Lyke just retired from a media sales career including 16 years as an account executive in Lamar’s Madison WI-Rockford IL office. Billboard Insider will run a series of columns where Jim talks about out of home sales. Today he talks about getting into out of home and the importance […]
Volta Makes Inventory Available Across all Programmatic Platforms
NEW YORK–(BUSINESS WIRE)– Volta Inc. (NYSE: VLTA) (“Volta”), an industry-leading electric vehicle (“EV”) charging and media company, announced that all advertisers now have equal and complete access to the Volta Media™ Network’s full range of programmatic inventory, regardless of which platform they use to buy media. This improvement upholds Volta’s ongoing commitment […]
Company of the Day: Porlier Outdoor
Company: Porlier Outdoor Advertising Markets: Missouri, Kansas Headquarters: 127 Mulberry Street, Foristell, MO 63348 Phone: 636-463-2100 Porlier Outdoor operates a billboard plant in Missouri and Kansas. The company operates a 323 face billboard plant including 4 digital faces clustered from St Louis west to Kansas City. The firm was started in 1988 by Brent […]
Keystone Acquires Shore Sign Services
Philadelphia, PA — Keystone Outdoor Advertising Company, Inc. is excited to announce the acquisition of Atlantic City billboard plant, Shore Sign Services, Inc. “This acquisition is an exciting entry point for us into the Atlantic City market. We cannot wait to see what the Jersey shore holds for Keystone and […]
Three Problems with Keeping Clear Channel Europe
Clear Channel Outdoor has failed to sell their European assets. Clear Channel execs say that they may try to sell certain pieces. There are three problems with keeping Europe. First, Clear Channel Europe operates at lower margins. Look at this table which compares the segment cashflow (e.g. segment cashflow prior […]
























