Company: Target Signs Headquarters: 813 Camel Dr., Gillette, WY 82716 Markets: Wyoming.Phone: 307.686.7788 Email: signs@vcn.com Target Signs is a family owned firm which is Gillette’s oldest and largest outdoor media provider. The company operates a static and digital billboard plant around Gillette. The faces range in size from 12 by 24 to 16 by […]
Author: billboardinsider
US Out of Home Revenues Projected to Grow 8% in 2023
Solomon Partners says “the much discussed potential recession is not currently impacting the advertising market.” In the January 2023 Media Monthly the Solomon team reviewed the ad spending estimates from GroupM, Magna and Zenith. The three forecasts predict out of home ad spending to grow 22% in 2022 and 8% […]
The Approach Shot, Some are Easy and Some are Hard
What is an approach photo? Whether you ask for a ‘best read’ or an ‘honest read’ or perhaps something between the two, a great photo tells a story about your billboard. Obviously, the two basic components are the billboard’s creative and the traffic passing that sees it. Approach shots […]
Daktronics is Hiring
Daktronics, the South Dakota headquartered digital billboard manufacturer, is looking for more workers to help it meet a record $400 million backlog. Billboard Insider found 102 open Daktronics positions on Linked in during a search yesterday. Here’s a KELO news story on the company which talks about Daktronics history, recent […]
Company of the Day: Supreme Outdoor
Company: Supreme Outdoor Advertising Markets: Minnesota Headquarters: 17595 Kenwood Trail, Lakeville, MN 55044 Phone: 952-898-1844 Email: dremes@msn.com Supreme Outdoor is a privately held company which was started in 1990. The company operates a plant of 78 static faces around Minnesota. A large group of the company’s faces was sold to Reagan Outdoor in July […]
Andy Goodman Reviews the Beginning of an Out of Home Lease
Billboard Insider asked out of home leasing and development expert Andy Goodman to review and comment on a standard out of home advertising lease. Today he looks at the beginning of the lease. We’ve put Andy’s comments in red. Lease Agreement Lease # _________________ I’ve worked for a lot of […]
Why You Shouldn’t Put Prices in a Ride Sheet
Almost two-thirds of our readers omit prices in a ride sheet. On Tuesday Billboard Insider published comments from several readers in favor of posting prices. A midwest out of home executive explains the case for not putting prices in ridesheets. I saw your article yesterday about rate cards and voted […]
Tiger Party to Use GOTIGER Software in Times Square
New York, NY- January 25, 2023 — Tiger Party, the Times Square-based DOOH (Digital Out-of-Home) tech shop presents a digital signage player that will work with its GOTIGER software. GOTIGER software is used to manage some of the world’s most famous digital billboard networks. Tiger Party is known for its […]
Clear Channel Stock Rising After Ares Announcement
Clear Channel stock is up 28% since Ares Management disclosed a 7% ownership position in the company on January 18, 2023. Ares Management is a publicly-traded investment fund which was formed in 1997 to make alternative investments. It has $341 billion in assets under management. Billboard Insider’s take: Ares is […]
Branded Cities and Ocean Outdoor Announce Trans-Atlantic Digital Out of Home Network
New York, NY: Out-of-Home media operators Branded Cities and Ocean Outdoor have launched a new super premium network. The United brings together four premier digital advertising screens in the top three locations across three key global cities in the United States of America and the United Kingdom. The United […]
