Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Author: billboardinsider
Talon acquires Novus Canada
London and Toronto – MARCH 20, 2023 – Talon, the global independent Out of Home (OOH) media agency, today announced that it has acquired Novus Media Canada Corp, a leading specialized media agency, to further bolster its global presence and accelerate growth in the Canadian market. Under the ownership of […]
Company of the Day: Waverly Media
Company: Waverly Media Market: Florida Headquarters: 4188 Dairy Ct, Suite D, Port Orange, Florida 32127 Phone: 386-322-3600 Waverly Media is a 20 year old company which operates a bus bench advertising business in Pasco County, Florida with coverage in: Deltona Deland Edgewater Holly Hill Port Orange To receive a free […]
SignValue’s OUTFRONT at a Glance
SignValue has prepared the following analysis of OUTFRONT Media’s 4Q 2022 financials. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t sell […]
Fotofetch Shot of the Week
When you are persuading your customers to buy more advertising, one thing that works well is glamour shots of past campaigns. Not every location is glamorous like Times Square, but that hardly defines the type of glamour the shot you have might produce in the hearts and minds of your […]
Company of the Day: Vision Outdoor
Company: Vision Outdoor Markets: Baltimore, Maryland Address: 1340 Smith Avenue, Suite 200, Baltimore, MD. 21209 Email: info@visionoutdoor.com Phone: 410-779-1223 Vision Outdoor is the Mid-Atlantic’s only independent digital billboard operator with seven (7) faces including one static board in the Baltimore metropolitan area along interstates I-95, I-395 and I-83. Chris Ziolkowski, the Director of Sales, has […]
SignValue’s Lamar at a Glance
SignValue has prepared the following analysis of Lamar Advertising’s 4Q 2022 financials. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and […]
Billboard Insider OAAA Show Plans
In two weeks I will be attending the OAAA show March 27-29 in Nashville. Here are some of the events I’m looking forward to. My focus is out of home finance and operations but there are lots of great marketing events. Tuesday March 28 8:45 am. Main Stage. Anna Bager’s […]
Matt Richman on Billboard Siting and Leasing
Billboards for Education founder Matt Richman is running a series about starting, running and selling an out of home company. Today he talks about how to find and lease good locations. How did you find locations? I asked a lot of questions from people who had been in the industry. I […]
Kre8 Partners with StreetMetrics for Mobile Billboard Measurement
Birmingham, AL — StreetMetrics, a leading measurement and insights company in out-of-home (OOH) advertising, announced their partnership with Kre8 Media, the largest operator of mobile billboards in the Las Vegas market. “Kre8’s Media’s mobile billboards drive strong performance on the Las Vegas strip for some of the most well-known […]























