Yesterday I ran two answers to the question “What is the biggest objection to selling billboard ads and how to overcome it.” One answer was generated by me and one answer was generated by ChatbotGPT. Two-thirds of Billboard Insider’s readers correctly guessed that Answer A was mine. Questions or comments. […]
I was curious to face off against ChatGPT’s artificial intelligence to see if, in fact, a billboard sales consultant can be replaced by an algorithm. I asked ChatGPT: “What is the biggest objection to selling billboard ads and how do you overcome it?” Here are two answers, one written by […]
Baton Rouge, LA – March 7, 2023 – Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced it has selected Make-A-Wish as its In-Kind Partner for 2023. Throughout the upcoming year, Lamar will donate more than a million dollars in Digital Out of Home media […]
Company: View Outdoor Markets: Indiana, Illinois Address: 9800 Connecticut Drive, Crown Point, IN. 46307 Phone: 219-757-3709 View Outdoor operates a billboard plant with over 585 billboard faces in Florida, Chicago and Wisconsin. The company was founded by Dean White in 2004. Pete Schroeder is President. Rob Hoobler is VP of the […]
Three things about Lamar Advertising which Billboard Insider learned from reading the Lamar Advertising 2022 10k. Local, local, local. “Local advertising constituted approximately 78% of our outdoor net revenues for the year ended December 31, 2022 which management believes is higher than the industry average.” True indeed. OUTFRONT gets 55% […]
New York, NY– March 6, 2023 – Branded Cities, North America’s premier Out-of-Home and iconic media company, announced today an exclusive partnership with Caesars Entertainment to build and sell digital advertising and integrated marketing campaigns on a brand new full-motion LED display located on the Las Vegas Strip. The digital […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Venture Outdoor Advertising Markets: Missouri Headquarters: 15664 Barton St., Overland Park, KS 66221 Phone: 913-730-8353 Venture Outdoor Advertising operates a billboard plant with 116 faces in Missouri including 10 digital faces. The company was started in 2013 by Randy Jackson. Prior to starting Venture, Jackson was a VP for CBS Outdoor in Los […]
This is the second in a series of interviews in which Billboards for Education founder Matt Richman talks about starting, running and selling his out of home company. Last week Matt talked about his first digital billboard. Today he talks about his company’s initiative to support local schools. Talk about […]
A photo of what just happened is way more effective than a stock photo or no photo at all. If you want to impress your customers, give them the money shot they deserve. Let your photos capture your story and tell it for you. Whether it be in Times Square […]
