Social media makes it easy for someone to pretend to be something they’re not. There’s enough info on your linked in, facebook and twitter profile for someone to try to email people at your out of home company pretending to be you. Artificial intelligence and bots make it even easier […]
Author: billboardinsider
Blip Revenue Grows 3X After Two Years
Orem, Utah; July 5, 2023 – Have you wondered how a Blip-enabled digital billboard’s revenue grows over time? Blip Billboards, the country’s largest self-serve out-of-home marketplace, released proprietary revenue data, revealing the average revenue growth rate across hundreds of digital billboards after one, three, six, 12 and 24 months. The […]
Ocean Outdoor Introduces 30 Second Ads
London, UK: Ocean Outdoor is rolling out a new super-premium cinematic out of home package giving agencies and advertisers the opportunity to deliver long form creative on digital out of home (DOOH) across the UK. Headliner accommodates 30 second domination spots across 14 large format landscape screens in 10 cities, […]
Clear Channel Outperforms Market During Second Quarter 2023
Clear Channel outperformed the stock market for the second quarter of 2023 while Lamar and OUTFRONT lagged the market. Stock performance for Lamar (green), OUTFRONT (purple), Clear Channel Outdoor (blue) and the S&P 500 (black) for the 3 months ended June 30, 2023 Clear Channel Outdoor increased 14.2% during […]
Company of the day: Bench Ad
Company: Bench Ad Markets: California Headquarters: 3116 Deering Avenue, Canoga Park, CA 91304 Phone: 800-234-546 Bench Ads operates a bus bench transit advertising plant with 18,000 benches in Los Angeles, Sacramento and San Diego. The company has been in business for over 50 years. To receive a free morning newsletter with […]
Rothefelder on Texas HB 2127 and billboards
Check out the following article that appeared in today’s edition of the New York Times. The NYT report on the “Texas Death Star Bill” is HB 2127, the new Texas law that preempts municipal ordinances that are “inconsistent” with Texas statutes. This was one of the two new pieces of […]
Big Outdoor Spectacular serves as gateway to times square.
NEW YORK—Premier out-of-home (OOH) media company BIG OUTDOOR launched a new digital platform at the north end of the Times Square bow tie on top of the Duane Reade building at the corner of 50th and Broadway. Dubbed “The Gateway to Times Square,” the pair of stacked LED displays face […]
Company of the Day: Barrett Outdoor
Company: Barrett Outdoor Communications Headquarters: 381 Highland St., West Haven CT Markets: Eastern Connecticut Phone: 203.932.4601 Email: sales@Barrettoutdoor.com Barrett Outdoor operates a billboard plant in Eastern Connecticut along the I-95 corridor including Bridgeport, Stratford, Devon and Milford. The Company was started in 1962 by Jack Barrett. John Barrett is company’s President. Barrett is a […]
Who’s Who at the Public Company Out of Home Boards
Here’s a listing of the members of the non-executive Board of Directors for OUTFRONT, Clear Channel and Lamar. Five observations: In a pattern which mimics exec pay, OUTFRONT pays board members more than Lamar. Can someone explain why? One could make the case that Lamar board members deserve the […]
Goodman on Billboard Height and Leasing Trends
Today out of home leasing and development expert Andy Goodman talks about billboard height and lease trends. Billboard Height Cities will allow you to build the billboard either from the grade of the billboard location or from the grade of the freeway whichever is greater. You could have a billboard that’s […]
























