Vince Amalfi has been hired by Intersection, an experience-driven OOH media and technology company, as the Vice President of National Sales. He is based out of Los Angeles and will oversee Intersection’s national sales organization across its LA, San Francisco, Portland, Seattle, Chicago, Minneapolis, Austin and Dallas markets as it […]
Author: billboardinsider
Company of the Day: Durden Outdoor
Company: Durden Outdoor Displays Markets: Alabama, Florida Headquarters: 5500 US Hwy 431 N, Dothan, AL 36303 Phone: 334-792-5056 Email: info@durdenoutdoor.com Durden Outdoor Displays operates a marketing network of over 1,000 billboards, posters and digital displays across Southern Alabama and Northern Florida. The company is an operator associate of the IBOUSA. Earl Durden formed Durden Outdoor […]
Four Misconceptions Landowners Have About Out of Home Companies
Today out of home development expert Andy Goodman talks about 4 misconceptions landowners have about out of home. I’m not getting a fair share of revenues Landowners ask me “How can I avoid having the billboard company package my billboard with a number of other properties and not give me […]
LED Truck Media Enters Atlanta
ATLANTA – LED Truck Media, a digital mobile billboard agency, has expanded to Atlanta, marking another major U.S. city now served by the company’s digital billboard trucks that take advertising messages to where people are. LED Truck Media CEO Jonnathan Trilleras said adding Atlanta to a national footprint that now […]
Clear Channel Outdoor Closes 5 Acquisitions During Fourth Quarter 2021
Billboard Insider posted on the torrid fourth quarter 2021 out of home transactions market a couple of days ago. We have learned since then that Clear Channel Outdoor had been active along with the other major out of home companies. The company closed 5 acquisitions in 4 different markets for digital […]
6 Questions to Ask to Take Your OOH Company to the Next Level
Last week Dan Nausley talked about how the OOH Sales Mastery Class helps sales reps. Today Dan lists 6 questions to ask to take your out of home company to the next level. There are many small but growing out of home companies. What should a small out of home […]
Company of the Day: Eagle Displays
Company: Eagle Displays Markets: California Address: 6145 E Highway 50, Suite #114, Clermont, FL. 34711 Phone: 877-663-2453 Eagle Displays operates a billboard plant with 10 faces in California. The company is a member of geopath and the OAAA. [wpforms id=”9787″] Paid Advertisement
From walking on hot coals to selling out of home advertising – an interview with Christine Lanziano.
Christine Lanziano operates Digital Outdoor Advertising, a women owned business which secures national advertising for independent billboard companies. Billboard Insider talked with Christine last week. How did you get in the out of home business? Like almost everyone else in this crazy industry, my entry into the outdoor business was pure serendipity. […]
Out of Home Companies Outperform the Market during 2021
The three public US out of home companies outperformed the stock market during 2021. Clear Channel (up 98%) led the way followed by Lamar Advertising (up 45%) and OUTFRONT (up 37%). The S&P 500 increased 27%. Stock performance of Lamar (green), Clear Channel Outdoor (blue) and OUTFRONT (purple) versus the […]
Rate this Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]