Author: billboardinsider

Ocean Outdoor OOH Screens Welcome 2022 With a Bang!

From Amsterdam to London, Eindhoven to Edinburgh, hundreds of digital out of home screens in 35 UK and Dutch cities celebrated the arrival of 2022 with virtual fireworks displays, replacing traditional New Year’s Eve celebrations which had either been scaled back or cancelled for a second year. In the UK, […]

Company of the Day: DTO Advertising

  Company: DTO Advertising. Market: Texas Headquarters: 4200 Old Omen Rd, Tyler, TX  75707 Phone: 903-520-4122 DTO Advertising operates 10 structures with 34 faces in Eastern Texas.  The signs are 8×24, 10×24 and 10×30.  The company is run by Dennis and Kelli Thompson.   Paid Advertising

Dan Nausley on the OOH Sales Mastery Class

Last week Dan Nausley talked about mistakes out of home sales reps make.  Today he talks about how the OOH Sales Mastery Class can reps thrive. What does the OOH Sales Mastery Class do to help an out of home sales rep thrive? The best way to explain that is […]

The OOH Company Behind the Times Square New Years Eve Ball Drop

Press Release by Tiger Party The Times Square Ball Drop countdown is not only a major global attraction but also a New Year’s tradition. Thousands of people buy tickets for the New Year Eve’s Ball Drop party, and millions watch it live on TV and online. Most spectators take it […]

Daktronics Revenues Grow 30% for 3 Months Ended October 2021

Daktronics revenues have recovered from covid but supply chain issues are impacting the digital billboard maker’s profits.  Here are the results from the Daktronics 2Q FY 22 earnings release and earnings call for the 3 months ended October 31, 2021. Revenue increased by 30% to $165 million due to eased […]

CDC Reduces Quarantine Guidelines for Asymptomatic Covid-19 Cases

Formetco’s safety director Jim Poage passes along the following article to Billboard Insider on the CDC’s decision this week to shorten COVID-19 isolation and quarantine periods.  This means asymptomatic employees can come back to work sooner than they previously could. Yesterday, the Centers for Disease Control and Prevention (CDC)announced that […]

Company of the Day: Driggers Media

Company: Driggers Outdoor Markets: Louisiana Headquarters: 1440 Goodwin Road, Ruston, LA  71270 Phone: 318-251-0244 Driggers Outdoor has over 100 sign locations in Louisiana stretching along I-20 as well as I-49 south from Shreveport.  The company is an operator associate of the IBOUSA.   Rodney Driggers is the company’s President. Rodney, how did you enter […]

Billboard Leases on Tribal Land

Think you can write a lease with a tribe and be done with it?  Not so fast, especially if the tribe hasn’t qualified under the Hearth Act. The Hearth Act is a federal law  passed in 2012 which allows Indian tribes to write business leases for a primary term of […]

Lindmark Buys 18 Faces from Tillery in New Mexico

NORMAN, OK. – Lindmark Outdoor Media announced today the purchase of all Outdoor Advertising displays from Tillery Chevrolet-GMC, Inc. in New Mexico, representing the second acquisition in such state during this month of December.  The eighteen (18) displays are all located along I-40 outside of Albuquerque, New Mexico.  Terms of […]

How Should A Landlord Determine Market Rents?

Out of home development expert Andy Goodman writes for Billboard Insider on development issues.  His last column discussed billboards on native american tribe lands.  Today he discusses the best way to determine market rent for a billboard lease. So the question here is how do I know that I’m getting […]