Author: billboardinsider

Huntington Outdoor Acquires Indian Creek Outdoor

Greenville, OH – January 12th, 2022, Huntington Billboards, an owner, and operator of outdoor advertising signs throughout the Midwest, announced today that it has acquired southern Ohio billboard company, Indian Creek Outdoor. Justin Powell (CEO of Huntington Billboards) on the Transaction: “Indian Creek Outdoor was built and managed by the […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Elite Media

Company: Elite Media Markets: Nevada Address:  145 Brightmoor Ct, Henderson, Nevada  89074 Email: sales@elitemediainc.com Phone: 702-=492-0654 Elite Media provides large scale building wraps in Las Vegas.  Some of the firm’s location include the Springhill Suites, Las Vegas Convention Center, Renaissance and the Las Vegas Monorail.   Chad McCullough is the company’s President.  Kate McCullough is […]

New ECP Campaign Will Make You Sweat

  GRAND RAPIDS, MICH — Midwest advertising agency Extra Credit Projects (ECP), in collaboration with client YMCA of Greater Grand Rapids, has launched a campaign to promote new memberships just in time for New Year’s resolutions. With the last two years of decreased gym attendance due to the ever-present concerns of […]

Raydiant Acquires AI Tool for Digital Out of Home

AMSTERDAM – January 13, 2022 – San Francisco-based Raydiant, a leading in-location experience management platform, today announced it has acquired Sightcorp, a spinoff company from the University of Amsterdam that provides state-of-the-art, proprietary AI-powered audience intelligence for digital signage, digital out-of-home (DOOH) media, and in-store analytics. Raydiant and Sightcorp will […]

Company of the Day: Elevation Outdoor

Company: Elevation Outdoor Advertising of Tennessee Market: East Tennessee Headquarters: 5201 Kingston Pike, Suite 6, #138, Knoxville, TN  37919 Phone: 865-748-2427 Elevation Outdoor Advertising, LLC, based in Knoxville, Tennessee was founded in 2002.  Elevation Outdoor does business in a 14 county area of East Tennessee and has over 270 bulletin displays, most measuring 14’ […]

Formetco Partners with SignBird to Offer State of the Art Marketing Resource

January 12, 2022 Duluth, GA – Formetco, an innovative out of home advertising manufacturer for half a century is transforming the industry once again by partnering with SignBird to provide brand new state-of-the-art marketing resources to every billboard customer. SignBird produces breathtaking and eye-catching drone photography and videography, approach footage, […]

Jim Matalone on the Missouri Neon Sale to Link Media

Jim Matalone went into out of home consulting and brokerage after selling Ashby St Outdoor in 2019.  Billboard Insider talked with Jim this week about his consulting and out of home brokerage activities. Mad Dog Consulting After I sold my company, I tried to think about what to do next.  […]

Quotient Study – Consumers Favor Discounts Over Dollars

SALT LAKE CITY, UT – January 12, 2022– Quotient (NYSE: QUOT), the leading digital media and promotions technology company has released its 2022 Promotions Report that details its most important variables of high-performing promotions learned from the study and provides insights and recommendations to help brands and advertisers effectively plan […]

Two Billboard Company Misconceptions About Landlords

Last week out of home site development expert Andy Goodman discussed 4 misconceptions landowners have about out of home companies.  Today he talks about two misconceptions out of home companies have about landlords. What misconceptions do out of home companies have about landlords? That if you give them too much […]